Google Iwaku "half of the tapped mobile advertisements were intentionally tapped"

Although the display of smartphones and tablets has become larger, tap on advertisement which I did not read even with a relatively large display inadvertently to start a separate tab ..., etc. Now that anyone has a memorable experience is. According to Google, it is announced that "tap of up to 50% is intentionally tapped" out of the tap ratio of such mobile advertisement, and in order to improve the quality of tap in mobile terminal, advertisement which can prevent unnecessary tap A countermeasure function was introduced.

Inside AdWords: Better click quality on display ads improves the user and advertiser experience
http://adwords.blogspot.jp/2015/06/better-click-quality-on-display-ads.html


In Google AdWords, our advertising service, Google implemented the following three functions to prevent taps on unwanted advertisements.

◆ 1: In the area where the border of the advertisement image does not react
When you try to tap a link or swipe and scroll a page, you may accidentally tap on the ad displayed on the page, but Google identifies the range that the user is likely to tap by mistake in the ad picture I tried not to react even if I tapped the four sides of the image. If you want to see the advertiser's website, you can tap around the middle of the image.


◆ 2: Tap disable application icon in in-app advertisement
In-app advertising that pops up when using the application, there are things where installation starts when you tap the application icon. Since it is adjacent to the button to close the advertisement and it is easy to tap it by mistake, from now on, even if you tap the area of ​​the icon it will not react. If you want to install the application, you need to tap the button like "Install" or access the website and install it.


◆ 3: Tap disabled for a fixed time from advertisement display
In order to allow time for users to tap, it has become impossible to tap ads for a certain period of time after the ads are displayed. In future, even if you carelessly tap an advertisement that appeared suddenly, it will stop reacting.

With this improvement, it is expected that advertisers paying for the click rate will be able to reduce unnecessary costs. In addition, up to now it has been tapping advertisements by mistake as much as half of the whole, but it is expected to improve operability on users' webs and applications.