Apr 17, 2024 11:23:00

Google AdSense introduces new format 'Ad Intent' that automatically adds links to existing text or at the bottom of a page

Google AdSense is introducing a new feature called 'ad intent,' which allows you to replace part of a website's text with a link to a Google search result, or add related links to the bottom of a page based on information on the page.

Increase your earning potential with ad intent, a new format for Auto ads - Google AdSense Help

https://support.google.com/adsense/answer/14184572

Google AdSense gets new format that converts website text into ads
https://9to5google.com/2024/04/16/google-adsense-ad-intents-website-text/

Here's how the 'ad intent link' works, replacing part of the text:


The word 'Pixel 7' on the page will have a magnifying glass icon and a link.

When you tap it, you will be taken to the screen that appears when you search for 'Pixel 7 smartphone' in Google search.

Clicking on the Google Store link took me to Google's product page for the Pixel 7.

Here's how the 'ad intent anchor' works, which adds a link to the bottom of the page.


At the bottom of the page, a one-line pop-up appears saying 'Pixel 7 smartphone.'

When I tapped it, I was taken to the Google search screen.

According to Google, 'ad intent' is an 'intent-focused format' that places links to related content based on the information and text of the entire page. When the link is clicked, organic search results that are relevant to the user are displayed along with the ad, which helps increase revenue.

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Please note that 'Ad Intent' is displayed when sites that use Google AdSense introduce it through

the Auto Ads settings , but it does not appear on all sites.