TikTok launches AI-driven advertising system 'Smart+'
TikTok announced its AI-based advertising system, Smart+ , at the advertising event
Automate, Measure and Maximize: TikTok Is Building For The Future With New Performance Advertising Solutions | TikTok Newsroom
https://newsroom.tiktok.com/en-us/tiktok-is-building-for-the-future-with-smart-plus
TikTok joins the AI-driven advertising pack to compete with Meta for ad dollars - Digiday
Examples of advertising systems that use AI include Google's 'P-MAX' and Meta's 'Advantage+'.
What is Google's new machine learning advertising system 'P-MAX (Performance Max)'? - GIGAZINE
Automate your Facebook and Instagram ads | Meta for Business
TikTok's 'Smart+' is a system that streamlines the ad buying process within the TikTok app by automating everything from creative development to targeting and optimization.
The system uses AI, but marketers can create and optimize their ads and then choose whether to manage the campaign itself or let the AI take control, which sets it apart from competing solutions, according to news site Digiday.
According to TikTok's Adolfo Fernandez, the AI built into 'Smart+' has learned how to drive successful ad campaigns on TikTok in the past, so advertisers can get 'wins' quickly and with little effort.
The same goes for creative creation, where TikTok Symphony, a creative solution that uses generative AI, can be used to generate and refine advertising concepts.
TikTok Symphony, a new creative solution that uses generative AI to support content creation, has been launched
https://tiktok-for-business.co.jp/archives/22475/
According to Fernandez, Smart+ web campaigns that are optimized deliver a 53% increase in average profit compared to those that aren't.
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