Amazon launches 'Amazon Retail Ad Service' to allow retailers to display ads on their websites
On January 9, 2025, Amazon announced the Amazon Retail Ad Service, a service that allows retailers to display advertisements on their own websites.
Amazon Retail Ad Service - Retail Media Advertising Solution | Amazon Ads
Amazon is selling the tech behind its $50 billion ad business to other retailers - The Verge
Amazon opens advertising to other retailers
https://searchengineland.com/amazon-opens-advertising-other-retailers-450347
Amazon to expand ad unit by letting retailers use ad tools on stores
https://www.cnbc.com/2025/01/09/amazon-to-expand-ad-unit-by-letting-retailers-use-ad-tools-on-stores.html
The Amazon Retail Ad Service allows retailers to place ads from Amazon's existing advertising customers on search results, product pages, and other areas of their websites. Amazon claims that it uses machine learning models trained on over 20 years of Amazon expertise and trillions of shopping records to deliver contextually relevant ads in the right place and at the right time.
In addition, the Amazon Retail Ad Service allows users to freely customize the design, placement, and number of ads displayed across the site, as well as use Amazon's advertising measurement and reporting tools. According to Amazon, the Amazon Retail Ad Service operates on a separate system from Amazon's online marketplace, and retailers manage their data through their own AWS accounts.
The Amazon Retail Ad Service is expected to allow Amazon to earn advertising revenue from ads that appear in its stores and while shopping online, even when no shopping is taking place on the site, as well as potentially gain access to more data.
According to Amazon, at the time of writing, the Amazon Retail Ad Service is only available to multi-brand retailers in the U.S. that offer e-commerce sites or apps. Early adopters of the Amazon Retail Ad Service include
'We designed the Amazon Retail Ad Service to be a win-win for retailers, advertisers and consumers, and we're excited to see how it will improve results, drive sales and enhance the shopping experience,' said Paula Despance, vice president, Amazon Ads Measurement.
You can request a demo of Amazon Retail Ad Service from the following page.
Amazon Retail Ad Service - Retail Media Advertising Solution | Amazon Ads
https://advertising.amazon.com/retail-ad-service
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