Google announces that it has laid off hundreds of employees from its advertising sales team
On January 16, 2024, Google announced that it would lay off hundreds of employees in its advertising sales team. Please note that Google has not disclosed the specific number of employees who were fired.
Google lays off hundreds of employees in advertising sales team | Reuters
Google is laying off hundreds of workers who sell ads to big businesses.
Philip Schindler, Google's chief business officer, told employees on January 16, 2024, ``Google will lay off hundreds of people from its advertising sales division as part of a reduction in its workforce. The reason for the reduction is due to changes in the way our advertising sales team operates.'
Regarding the employee reductions, a Google spokesperson said, ``Each year, Google goes through a rigorous process to build its team in order to provide the best service to our advertising customers. 'As part of this effort, we are laying off hundreds of employees across our advertising sales teams around the world.'
'Going forward, Google's advertising department will be able to expand its growth by providing the right service for all of its customers,' said Schindler. 'While we believe this is the right thing to do, it was a difficult decision for some of our advertising sales team members.'
According to Google, the employees targeted for layoffs are primarily employees of its ad sales team, which sells ads to large companies, and those targeted for layoffs were employed in open positions within the team and in other departments within Google. It will be possible to apply.
Google has introduced a number of generation AI functions for advertising, including a new advertising system using machine learning called ' P-MAX '. Through these efforts, Google is working on automating various processes related to advertising, and as a result, it is said that human employees who have been replaced by AI are being fired.
Please note that Google has not disclosed the specific number of employees targeted for dismissal this time.
Google, which is undergoing large-scale layoffs, laid off 12,000 people, or 6% of its total workforce, in January 2023, and most recently, on January 12, 2024, it laid off 12,000 people in its voice assistant department. Hundreds of employees are being cut in the hardware and central engineering departments.
Google carries out major personnel reductions in the hardware department and voice assistant department, which handles Pixel etc. - GIGAZINE
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