Mar 27, 2024 11:50:00

Updates to the image generation AI 'Firefly' and new innovations will be announced at Adobe Summit 2024

'Adobe Experience Platform AI Assistant,' 'Federated Audience Composition,' and 'Adobe Real-Time Customer Data Platform (CDP) Collaboration' will be presented at the digital experience conference '

Adobe Summit 2024 ' held by Adobe from March 26th to 27th, 2024. We announced three innovations. In addition, the image generation AI ``Firefly'' has also been updated.

Adobe Summit 2024: Unveiling the future of Customer Experience Management (CXM) in the age of Gen AI | Adobe Blog
https://blog.adobe.com/en/publish/2024/03/26/whats-new-at-adobe-summit-2024

According to Adobe, the innovations announced today 'create business value from generative AI by making inferences based on unified customer data, extending the creation of personalized content, and enhancing customer engagement through journey automation.' It's a thing.

◆ Adobe Experience Platform AI Assistant
This AI assistant can answer technical questions, automate tasks, simulate results, and work within applications such as Adobe Real-Time Customer Data Platform, Adobe Journey Optimizer, and Adobe Customer Journey Analytics. You can perform tasks such as generating audiences and journeys with .

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Federated Audience Composition
Federated Audience Composition powers real-time, cross-channel use cases for the Adobe Experience Platform by federating audiences and data directly from enterprise data warehouses such as AWS Redshift, Azure Synapse, Databricks, Google BigQuery, and Snowflake. It is a tool that increases the flexibility and efficiency of data management.

Federated Audience Composition allows teams to manage the use of sensitive data while minimizing data copying and maximize existing IT investments to enhance profiles and segment users. , and enhance customer experience workflows that personalize communications.

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Adobe Real-Time Customer Data Platform (CDP) Collaboration
This innovation is a new cleanroom application that allows brands and publishers to collaborate in a privacy-secure way to discover, reach and measure high-value audiences even after third-party cookies are phased out.

In addition to three innovations, Adobe also announced an update to its image generation AI ``Firefly.'' Firefly was released in March 2023 and underwent a major update in October 2023.

Adobe announces its own generative AI 'Firefly', also integrates with Creative Cloud such as Photoshop and Illustrator - GIGAZINE

Adobe's image generation AI 'Firefly' AI model has been updated to 3 models including 'Firefly Image 2 Model', improving human rendering and enabling more realistic expressions - GIGAZINE

This update introduces Structure Reference, making it easy to apply the structure of an existing image to a new image. The ability to generate multiple image variations with the same layout reduces the process of trial and error prompts. By using Structure Reference at the same time as Style Reference, which is an existing function for referencing the style of an image, it is also possible to reference both the style and structure of an image from another image and realize ideas quickly.

You can watch the Adobe Summit keynote speech on the official Adobe Summit website . If you are interested, please check it out.