Twitter signs multi-year deal to expand strategic partnership with Google Cloud platform



Google announced on February 4, 2021 that it has signed a multi-year agreement with Twitter to expand its strategic partnership through Google Cloud. The deal will move Twitter's own tweet analysis and machine learning workloads to the Google Cloud Platform, which will enable Twitter to process data even faster.

Twitter Expands Strategic Partnership with Google Cloud to Improve Data Insights and Enhance Productivity
https://www.prnewswire.com/news-releases/twitter-expands-strategic-partnership-with-google-cloud-to-improve-data-insights-and-enhance-productivity-301222704.html

How Google Cloud training and certifications is helping Twitter leaders and employees | Google Cloud Blog
https://cloud.google.com/blog/topics/training-certifications/how-google-cloud-training-and-certifications-is-helping-twitter

Twitter signs multi-year deal with Google Cloud | ZDNet
https://www.zdnet.com/article/twitter-signs-multi-year-deal-with-google-cloud/

According to Twitter, 'how users use Twitter' and 'what kind of content users like' can be read from the data of 'likes' and retweets for tweets. Twitter's data platform captured trillions of events to process vast amounts of tweet data, processed hundreds of petabytes of data, and ran tens of thousands of jobs in many clusters.

Twitter has signed a contract to move to the Google Cloud Platform to perform these offline analytics, data processing, and machine learning workloads using tools provided by Google Cloud, such as BigQuery , Dataflow, and CloudBigtable . 'The deal with Google Cloud means that data analytics and product development will accelerate as Twitter continues to grow and grow,' Twitter said.



'Giving customers control over all their data, from storage to analytics to AI, is one of the key factors that differentiates Google Cloud over the years,' said Thomas Lurian, CEO of Google Cloud. It's amazing to see, and we're excited to partner with Twitter to innovate for the future and provide the best experience for people who use Google every day. '

“The first partnership with Google Cloud was successful and we were able to increase the productivity of Twitter's engineering team. We maintained our partnership with Google and increased the productivity of Twitter's engineering team,” said Parag Agrawal, Twitter's CTO. By building Google's technology, Twitter will be able to learn more from data, act faster, and deliver more relevant content to Twitter users every day. ' It was.

This is not the first time Twitter has signed a contract with the Google Cloud platform, and in 2018, the large Hadoop cluster and cold storage operated by Twitter are migrating to the Google Cloud platform.

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