Adobe acquires design tool 'Figma' with over 2 trillion yen, Figma brand will continue

Adobe announced that it will acquire the design management tool ' Figma ' for $ 20 billion (about 2.86 trillion yen). Although it is stated that the development of Figma will continue even after the acquisition by Adobe, the future of Figma's similar service ' Adobe XD ' developed by Adobe has not been clarified.

Adobe - Adobe to Acquire Figma
https://news.adobe.com/news/news-details/2022/Adobe-to-Acquire-Figma/default.aspx

A New Collaboration with Adobe
https://www.figma.com/blog/a-new-collaboration-with-adobe/

Figma is a design management tool that allows multiple people to create prototypes of apps and web pages at the same time and share ideas. Figma is widely used around the world, including Japan, and is actively developing community activities such as opening an official Japanese Twitter account in 2022.

On the other hand, Adobe is also developing a design tool 'Adobe XD' with functions similar to Figma. There is a function comparison page between Figma and Adobe XD on Figma's official website, and the advantages over Adobe XD such as 'unlimited storage capacity', 'work is completed on the cloud', and 'smooth work by multiple people' are appealing. It has been.

On September 15, 2022, Adobe announced that it had reached an agreement to acquire Figma for $20 billion. In the acquisition announcement, Adobe said, 'By bringing Adobe's imaging, photography, illustration, video, illustration, 3D and font technology into the Figma platform, we will benefit everyone involved in product design, including designers and product managers. We will bring it, ”he said, appealing to work on enhancing Figma’s functions.

Figma's CEO Dylan Field said at the acquisition announcement, 'Access to Adobe's creative experience and technology will accelerate Figma's growth and confidence.' In addition, Field has made it clear that he will continue to act as CEO of Figma.

In addition, Mr. Yuki Yamashita, who is responsible for the product division of Figma, tweeted, ``The Figma brand will remain unchanged. I am emphasizing that

The Figma brand will remain unchanged. Nothing will change for you. We will continue to commit to Japan and the Japanese Figma community as we have done so far. ).

— Yuhki Yamashita (@yuhkiyam) September 15, 2022

In addition to Figma, Adobe has acquired competitors. For example, in 2005 we acquired rival company Macromedia , which was developing Flash, Shockwave, Dreamweaver, etc. Shockwave, Macromedia's flagship product, was declared discontinued in 2019, and Flash ended support in 2020, but Dreamweaver continues to be offered as part of Adobe Creative Cloud at the time of article creation.