Adobe announces full compensation if it is sued with an image created by image generation AI 'Firefly Enterprise Edition', showing confidence that its own AI does not infringe rights
On June 8, 2023, Adobe announced `` Adobe Firefly Enterprise Edition '' that provides its own generative AI to companies and other corporations. Firefly is trained only with copyright-clear images such as Adobe-owned images and public domain images, and Adobe said, ``If the company that created the image with Firefly is sued for copyright infringement, will be legally compensated.'
Adobe Announces Adobe Firefly Enterprise Edition
Adobe will cover any legal bills around generative AI copyright issues
https://www.fastcompany.com/90906560/adobe-feels-so-confident-its-firefly-generative-ai-wont-breach-copyright-itll-cover-your-legal-bills
In March 2023, Adobe announced its own generative AI 'Firefly'. The biggest feature of Firefly is that it is trained with its own service, Adobe Stock images, open license content, and other public domain content whose copyright has expired. If you read the article below, you can see that Firefly thoroughly avoids copyrighted content.
A comparison image with 'Midjourney' which clearly shows that copyrighted content such as 'Mario' and 'Pikachu' is avoided in 'Adobe Firefly' of generative AI-GIGAZINE
Adobe announced the enterprise version of Firefly at the technical conference 'Adobe Summit EMEA 2023' held on June 8. The service is scheduled to start in the second half of 2023. This will enable enterprise employees of all levels of creative skill to generate content with Firefly and edit with Adobe Express and Adobe Creative Cloud.
Images generated by Firefly are automatically tagged with a “content credential tag” that acts as an “ingredient label” for digital content, such as the name of the content, the date and time it was created, and the tools used. The user can clearly see that the image was created using generative AI.
Additionally, Adobe has shown confidence in Firefly's 'creator-first' approach, with Claude Alexandre, vice president of digital media, saying, 'We are responsible for commercial safety and responsiveness. As proof of this, we offer full legal indemnification for any content created through these features.'
According to Fast Company, a technology and design media outlet that reported on Alexander's remarks, companies are refraining from using generative AI in their work because legal standards regarding generative AI and copyright have not yet been established. It is said that there is.
For example, in
A class action lawsuit is filed against image generation AI ``Stable Diffusion'' and ``Midjourney''-GIGAZINE
The main cause of these problems is that works on the Internet are collected without the author's permission and used for training generative AI. On the other hand, Firefly is trained with stock images from Adobe Stock, which Adobe holds the rights to, open license content such as Creative Commons, and public domain content whose copyright has expired. We guarantee that we will not generate content based on creators' or brands' intellectual property (IP).'
Mr. Alexandre avoided answering the question, ``Does legal compensation mean that people who think their copyrights have been infringed can sue Adobe instead of Firefly users?'' Instead, `` This is insurance against lawsuits and the consequences of lawsuits.' Mr. Alexandre also did not disclose how much litigation funding Adobe has in place in case a lawsuit is filed.
Andres Guadams, an intellectual property law researcher at the University of Sussex in the United Kingdom, said: ``This shows that Adobe has thoroughly investigated its learning sources and is confident that they will not be sued. I'm sure Adobe has strong assurances from their legal team that there's no problem, and if there's any doubt that they might be sued, I don't think they'll make an announcement like this.'
While Adobe is absolutely confident in Firefly's transparency, there are still some unknowns. That's how the authors of the stock images used to train Firefly are compensated.
Regarding this, Adobe said, 'We are developing a compensation model for Adobe Stock contributors and will share details of that model when Firefly finishes the beta version.' Alexandre also said, 'The first customer plans to release a compensation model before using Firefly,' avoiding sharing specific details.
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