'Third-party cookies must go away,' claims web standards organization W3C



Regarding '

third-party cookies ,' which are problematic from the perspective of protecting user privacy, Google has tried to abolish them three times, but they have not been successful and were withdrawn in July 2024. However, the W3C, a web standards organization, has once again expressed the view that 'third-party cookies should be deleted.'

Third-party cookies have got to go | 2024 | Blog | W3C
https://www.w3.org/blog/2024/third-party-cookies-have-got-to-go/



Third Party Cookies Must Be Removed

https://www.w3.org/2001/tag/doc/web-without-3p-cookies/



'Third-party cookies'

are cookies set by one site that can be read by other sites . They are beneficial for advertisers because they allow them to track which sites users visit. On the other hand, from the user's perspective, their privacy is threatened by their actions being tracked.

For this reason, Google announced a policy in 2020 to 'abolish third-party cookies and promote the use of the Privacy Sandbox instead.' However, the Privacy Sandbox was viewed as problematic by the Fair Trade Commissions of various countries due to concerns that Google would monopolize the advertising industry. In the end, the Privacy Sandbox never made it to market, and Google withdrew its policy of 'abolishing third-party cookies' in July 2024.

Google withdraws plans to remove third-party cookies from Chrome - GIGAZINE



However, W3C's Hadley Beaman strongly argues that this does not solve any of the user privacy issues that have been of concern from the beginning, and that 'third-party cookies must still be removed.'

Cookies were originally designed to identify first-time or returning visitors to a site, but over time they have come to be used for things like maintaining login and single sign-on status, storing shopping cart contents, tracking for advertising targeting, and detecting fraud.

Third-party cookies, also known as cross-site cookies, are cookies that can be read by anyone other than the site you are using. Their main purpose is to collect and share data, but how this data is collected and shared is unclear to many users, raising privacy concerns.

The W3C believes that security and privacy are of utmost importance and essential on the web, so it takes the position that third-party cookies that create privacy issues should be abolished. When Google announced its policy to abolish third-party cookies and devised a new mechanism, the Privacy Sandbox , it worked with the development team.

For this reason, he said that Google's change of policy to reverse its decision to abolish third-party cookies would 'use up a lot of the work we've done together,' and wrote that he sincerely hopes that Google will once again move in the direction of abolishing third-party cookies.

◆ Forum is currently open
A forum related to this article has been set up on the official GIGAZINE Discord server . Anyone can post freely, so please feel free to comment! If you do not have a Discord account, please refer to the account creation procedure explanation article to create an account!

• Discord | 'Do you think third-party cookies should go away? Or not?' | GIGAZINE
https://discord.com/channels/1037961069903216680/1268860544039784478

Related Posts:

in Note, Posted by logc_nt