Google postpones third-party cookie deprecation schedule for the third time
Google's plan to phase out third-party cookies has been postponed for the third time.
Update on the plan for phase-out of third-party cookies on Chrome
Google Delays Privacy Sandbox Rollout for Third Time - Thurrott.com
Google delays third-party cookie demise yet again - Digiday
https://digiday.com/marketing/google-delays-third-party-cookie-demise-yet-again/
Third-party cookies, which can read content from other sites, are useful for advertisers because they can track user behavior, but they pose a problem for user privacy.
Google has devised a mechanism called the ' Privacy Sandbox ' to protect user privacy while still allowing the use of information useful for advertising, and has decided to phase out third-party cookies.
The plan was originally scheduled to be completed by the end of 2022.
Chrome plans to phase out support for third-party cookies within two years - GIGAZINE
However, there were indications that the Privacy Sandbox violated antitrust laws, and the schedule was postponed until the end of 2023.
The plan was subsequently postponed by another year, and it was announced that testing on a full scale would be carried out with relevant parties.
The scheduled date of 2024 has finally arrived, but Google has once again announced a delay in the schedule. Google and the UK Competition and Markets Authority (CMA) publish quarterly reports on the latest status of the Privacy Sandbox, and the schedule will be updated in the first quarter of 2024 report, which is scheduled to be released on April 26, 2024, so the announcement was made in advance.
According to Google, in moving forward with its plan to phase out third-party cookies, the CMA is seeking feedback from ecosystem participants by the end of June 2024, but to ensure the CMA has sufficient time to examine the data it has collected, it 'will not complete its phase-out plan until late Q4 2024.'
It has been stated again that third-party cookies will begin to be phased out in early 2025.
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in Web Service, Posted by logc_nt