Jun 29, 2024 12:00:00

What kind of banner image design is the strongest? I actually tried it out at GIGAZINE

GIGAZINE has been thinking about how to continue writing articles that benefit readers, not just advertisers, and has established the '

Secret Club ' to get support from readers in 2013. The following article is a transcript of the speech given at the time of the establishment, which details the intention behind establishing the Secret Club.

A part of the presentation materials for the GIGAZINE special lecture was released, and it looked like this on the day - GIGAZINE

For many years, GIGAZINE has been able to publish many articles to the public thanks to advertising revenue and the support of our Secret Club members. However, due to factors such as the year-on-year decline in the cost per impression of advertising and the spread of ad blockers, we have been forced to improve the revenue needed to operate our servers.

So this time, we will place a banner at the end of the article to direct users to a secret club, and actually test various designs to see how effective they are.

The banner is displayed to readers who block ads. It is completely understandable that people block ads because they find them annoying, but even so, each person in the editorial department has a real life, so they still need a certain amount of money to write articles and maintain servers. So, we will tell users who block ads that there is a way to support them directly while removing ads!

Since this is a great opportunity, I will create many banners and verify which ones are effective. The banners I prepared this time are as follows, divided by phrase.

◆Become a sponsor of GIGAZINE!