Happy New Year! Thank you for your continued support of GIGAZINE this year.
Happy new year! It's January 1, 2023! Thank you for your continued support of GIGAZINE this year, Pekorin.
This year's goal is to increase profits! is.
This is because last year, an abnormal situation occurred at Google in which revenue decreased despite an increase in page views, clicks, and everything else.
This is an email known as 'Google Shock' that was discovered on February 24, 2022. A report sent by Google AdSense at the end of every month, summarizing how your performance compared to the previous month. The number of impressions increased by 3%, the percentage of mobile page views increased by 2%, and the click rate increased by 16%. However , the profit is 'minus 6%' which makes no sense. What should be improved is usually listed at the end of the page, but all it says is 'Let's improve'... What should we improve? !
It didn't make any sense, so I contacted Google directly, and the answer they gave me was, ``This is because Google's own revenue is decreasing.''
In other words, if things continue like this, we may end up collapsing with Google! That's what it means. Therefore, in 2022, we repeatedly struggled to make up for the lost revenue by strengthening not only banner advertising revenue but also '
As a result, although we avoided an emergency situation that would lead to bankruptcy, we are still in dangerous waters.
The biggest cause of this crisis situation is the decline in Google's own revenue as mentioned earlier, and at the same time, in the past, orders were placed directly from GIGAZINE by applying directly for banner ads, but year after year, this is becoming more and more One reason is that the number of orders placed has decreased dramatically, and all orders are now placed through Google etc. Article ads cannot be created with Google Ads, so there are still orders to be placed, but these are still ads, and no matter how anyone thinks about it, there is an urgent need to create a ``pillar of revenue other than advertising''.
Although various e-books are available on Amazon's Kindle , there is still a long way to go to support GIGAZINE itself. However, this is growing, so there is hope and high expectations.
Last year was a year in which we repeatedly considered and tried various other things, whether it was strange or not, to find out what kind of actions would be effective. The opening of GIGAZINE's official Discord server and the development of the Discord bot 'GIGAZINE BOT' are part of this effort.
As a result, we will further improve the support from GIGAZINE readers, that is, the mechanism of 'GIGAZINE paid members' that exists as a mechanism, and increase the proportion of support from readers so that we can operate stably. I have come to the conclusion that it is best to go.
Currently, GIGAZINE is supported in the following three ways as a way for GIGAZINE readers to read articles.
・1: Typos and omissions pointed out
・2: Tips on the story
・3: Financial support
The typos and omissions in '1' have been pointed out very successfully, and thanks to the sharp feedback from GIGAZINE readers, GIGAZINE's articles become more accurate as time passes, and the cycle in which the number of typos and omissions decreases. it's finished.
There is a need to further improve the tips for '2', and since PR companies and others often post frequently through this form, I think the system itself needs to be changed a little more. .
And ``3'' is exactly the area we need to strengthen the most in 2023. What is happening to GIGAZINE as a result of our support by reviewing and reorganizing the benefits for paid members and continuing to share the tools used by GIGAZINE editorial staff with our readers? The aim is to make it easier to understand. For this reason, the GIGAZINE technical department is making full efforts to upgrade and change GIGAZINE's server configuration, and we should be able to tell you about further developments in 2023.
For now, as a GIGAZINE reader reading this article, there are three ways to support GIGAZINE immediately other than ``reading GIGAZINE articles and contributing to advertising revenue''.
◆Part 1: Answer the survey for the giveaway article
Reader attributes are aggregated using the survey results at the end of the giveaway article below, and the answers are directly useful for GIGAZINE's article advertisements.
GIGAZINE winter gift release project where you can win PS5, robot vacuum cleaner, liquid tab, etc. ``Please answer the questionnaire and bring it all!'' - GIGAZINE
◆Part 2: Present
There are various costs involved in supporting GIGAZINE, but if there are various gifts, expenses will be reduced by that amount, which will eventually lead to an increase in GIGAZINE's profits. The comments displayed on the Amazon wish list are always written by the editor-in-chief, so you can get a glimpse of the actual state of GIGAZINE editorial department management.
GIGAZINE editorial department's wish list
https://www.amazon.co.jp/hz/wishlist/ls/378VT986Z3V8T
◆Part 3: Donation
If you choose either 825 yen per month or 9900 yen per year and become a paid member, it will directly increase GIGAZINE's revenue. Donations can be made by credit card (VISA, MasterCard, American Express, JCB), Apple Pay, or Google Pay.
Donate to GIGAZINE and become a paid member!
https://gigazine.net/club/
As a thank you for becoming a member, you will receive various benefits, but the most useful ones are 'super speed by hiding ads' and 'full text RSS'. We will further strengthen our efforts in 2023, so we would be extremely grateful if you could provide us with various forms of financial support.
We hope to see you again this year.
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