Price.com closes close to its secret how to make money

Price .comKakaku.com, which operates Kakaku.com, has sales of 4,355 million yen in April - September 2008, with net income of 953 million yen, total monthly monthly page view of price .com about 588.61 million, monthly user The number is about 14.89 million people (as of October 31, 2008), so it is scalable to the extent that it looks. It is about what you can see by looking at the price .com is "there is no advertisement ~", but how do you make profits in addition to that?

So, I have examined various income sources of unknown "price .com". Let's approach the secret of the price .com which is a strong friend of the user who wants to save even one yen in recent milestone economic situation.

Details of profitable karakuri are from the following.
Kakaku com's reference was made this timeLatest IR materials. Among them, commentary about various sites including price.com is done.

First of all, the revenue segment of Kakaku.com itself is roughly divided into two, "Internet media" and "finance." Among these, "Internet · Media" will be a series of net services including "Price .com". It is divided into six business divisions in more detail, and this is what led to the answer "How much does price .com profit?" Among them, the following four are considered as main concerning price .com.

■ Part 1: Customer support
We are getting a commission according to the number of clicks and sales performance from the store opening shop (retail store). That is, in the case of the price .com, considering buying a certain item, adding shipping costs, inventory availability or reputation of a review, deciding where to buy at a store, clicking the store name, at the store's net A fee is paid to Kakaku.com from the shop every time you click "Go to the shop's department" to move to the department of the store.


In short, it is click accounting. If it says some per click,18 yen per visit(It is necessary to pay a basic charge of 10,500 yen separately). Besides, there seems to be a fixed price plan such as 52,500 yen per month instead of click fee. It seems that there will be cases of clicking meaninglessly in order to crush the rival shop when it comes to this, "When the same user clicks on the same link part multiple times in a certain time If it is, it counts only one click ", so it seems that measures are taken.

■ Part 2: Sales support
We receive fees from manufacturers, line operators, etc. according to actual results of computer sales and broadband line contracts via the site. This is a price .comProvider comparison contentAnd direct to the Internet direct sales site of personal computer manufacturer etc.

I heard something similar to Kore in some business model plan before, but at that time, I asked what kind of feeling it is to the person actually doing business in this hand, and when I asked broadband It seems that business due to line contracts and PC sales back margin is complicated, procedure is complicated, it is difficult to contract agency, there is a monthly contract number, it is not sweeter than I thought And that. It seemed quite tough, but I was told that the profit was coming out properly.

■ Part 3: Information provision
We also provide estimates such as finance · secondhand car assessment · Information requesting information to business operators, and sell log data etc. of the site to manufacturers and think tanks. The accumulated information itself is a product.

■ Part 4: Advertisement
It is the sale of advertisement products such as banner, text advertisement, contents / search interlock advertisement. As a result of examination, the banner of 'Premium rectangle' on the top right of the price.com top page is the highest fee, which is 1.6 million yen in a week.


Well, which of the four revenue segments is the most profitable? Let's see how much each contributes to the profit of Kakaku com with the following graph.


The consolidated performance of the latest data, the second quarter financial summary for the fiscal year ending March 31, 2009, also did not change in a rank order,

1st place: Sales support (32.0%, 1,394 million yen)
Second place: advertisement (26.0%, 1,135 million yen)
3rd place: attracting customer support (23.5%, 1,026 million yen)
4th: Information provision (3.8%, 167 million yen)

, And these four occupy 85% of the total sales.

According to a survey conducted by the Ministry of Internal Affairs and Communications, Internet users of Japan estimated 88.1 million as of the end of December 2007, with a population penetration rate of 69.0%. Further considering that there is a high possibility that net users will increase further, Kakaku.com sales are likely to increase in the future.