The average amount of net advertisement is 135.7 million yen

Questionnaires were conducted from February to March 2006 for 1,500 top companies in the survey data of "Nikkei Advertising Research Institute" advertisement advertising expenditure, and it is said that 299 companies responded.

According to it, in the case of Internet advertisement (response of 115 companies), 30.4% is "less than 10 million yen" and 23.5% is "10 million ~ less than 30 million yen", meaning that the average amount has reached 135.7 million yen . The reason why there are empty spaces in the stations and signs in the streets is it is kore, whatever you think. It is flowing into the net.

Also, interesting results have come up for mobile advertisements that are being closed up by KDDI and Google partnerships as well.
Advertiser's mobile advertisement usage trend survey (PDF file: 177KB)
http://www.d2c.co.jp/news/pdf/d2c_news06.05.22.pdf

Mobile advertisements (answers from 25 companies) are "52% less than 10 million yen", 24.0% "less than 10 million ~ 30 million yen". The average is 77 million yen. Although it is smaller than the advertisement for the Internet, it seems there is not much benefit by supplementing it.

According to the result of actually tried mobile advertisement, according to the evaluation, "It is possible to immediately grasp the effect" is 46.4%, "easy to narrow down the target" and "easy to use according to the purpose" are both 42.9%. "Cost-effective" is also 28.6%.

To be able to immediately grasp the effect is the biggest advantage compared to the advertisement so far, is it certainly. Until now, I did not know which advertisement was effective, so I had to do a questionnaire or ask what individually he knew via the questionnaire. Considering that, net advertisement · mobile advertisement is revolutionary in a sense.

Considering the future, 30% of unused companies also said that they intend to use it. Also, I would like to continue using 90% of already used companies. The fact that it is fascinating is that the more the advertising expenditure is put out, the more the intention to use it is higher. Because the amount of money to spend is so large that the difference in advertising costs slightly bounces back to the results, is not this?