Mar 19, 2024 20:00:00

The brand name of 'Fitbit by Google' will be quietly changed to 'Google Fitbit'

Google is reportedly discontinuing the brand name of its wearable device ``Fitbit by Google'' and replacing it with `` Google Fitbit ''.

'Fitbit by Google' is now 'Google Fitbit' in rebrand, like Pixel & Nest

https://9to5google.com/2024/03/17/google-fitbit-rebrand/

Google axes 'Fitbit by Google' for new, more on-point branding -
https://www.androidauthority.com/google-fitbit-rebranding-3426494/

Google acquired fitness tracker maker Fitbit in 2019. The 'Fitbit by Google' brand was introduced in August 2022 when the wearable devices 'Inspire 3,' 'Versa 4,' and 'Sense 2' were announced.

Fitbit, a subsidiary of Google, announces next-generation wearable devices 'Inspire 3', 'Versa 4' and 'Sense 2' - GIGAZINE

'Fitbit by Google' was also displayed on Fitbit's product packaging, videos, and official website.

However, at the time of writing the article, when accessing

fitbit.com , 'Google Fitbit' was now displayed. The Fitbit logo used to be written as 'fitbit' in all lowercase letters, but the Google Fitbit logo now reads 'Fitbit' with an uppercase F. Also, Google Sans is used as the logo font.

9To5Google, which handles Google-related news, says that Fitbit becoming part of Google will have a big impact on things other than design. In January 2024, Google conducted a large-scale layoff in its hardware division, and Fitbit co-founders James Park and Eric Friedman also left Google.

Google carries out major personnel reductions in the hardware department and voice assistant department, which handles Pixel etc. - GIGAZINE

9To5Google says, ``The ``Watches'' category has been renamed to ``Watches & Trackers,'' and the page has been completely revamped. This may mean fitbit.com will discontinue the store.''