Apple reveals that it is investing heavily in AI development and says it will ``reveal details in the second half of 2024.''
CEO Tim Cook, who attended Apple's annual stock meeting on February 28, 2024, said that he plans to reveal details about plans for practical use of AI in the second half of 2024. CEO Cook said, ``We are making a large investment,'' and talked about the prospect of pioneering new frontiers in AI.
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'We believe generative AI has incredible groundbreaking potential and will transform tasks like productivity and problem-solving, which is why we are currently investing significant amounts of money into this field,' Cook said at the shareholders' meeting. 'We believe we can redefine the future with generative AI, and we look forward to sharing with you how we are breaking new ground with generative AI in the second half of 2024.' ” he said.
Apple has yet to develop a clear generative AI product like its rival Google. On the other hand, products using AI such as Siri have been in development for some time, and Cook points out that AI is also used in other products such as the Apple Vision Pro's hand tracking tool and the Apple Watch's heart rate alert. doing.
'AI is woven into your life for all kinds of tasks, from the mundane to the essential,' Cook said. 'It can automatically detect whether you are doing something or going for a swim. If you are involved in a traffic accident, your iPhone can call for help, and this is also thanks to AI.' However, when asked what kind of products the company would release, Cook declined to give a clear answer.
Furthermore, at the general meeting of shareholders, shareholders rejected a ``proposal to create a transparency report to investigate in detail whether AI technology is being used ethically'' submitted by the AFL-CIO, the largest labor union federation in the United States. There was also a scene where The AFL-CIO claimed that ``Compared to other major technology companies, Apple has been slow to disclose its ethical guidelines regarding the use of AI,'' but Apple stated that ``disclosure of information is a strategy when competing with rivals.'' 'It could end up revealing what was going on,' he said.
In addition, former U.S. Vice President Al Gore and former Boeing executive James Bell, long-time Apple directors, have reached the age of 75 and were
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