Apple CEO Tim Cook once again says, ``We are working responsibly to develop generative AI.''

Since the rise of generative AI tools like ChatGPT, there have been various rumors about when Apple will introduce its own generative AI. In response to these voices, Apple CEO Tim Cook once again emphasized that they are working on the development of generative AI.

Tim Cook again says Apple is working on generative AI
https://9to5mac.com/2023/11/02/tim-cook-apple-generative-ai/

When Apple announced its Q4 2023 financial results to investors, CEO Cook told investors, ``Many other technology companies have already launched AI-based tools, but Apple has no idea about generative AI.'' Are you promoting such initiatives?' he was asked.

In response to this question, CEO Cook emphasized, ``There are multiple functions based on AI and machine learning, such as the Apple Watch's collision detection function and the electrocardiogram (ECG) app ,'' and there are already multiple AI-related functions. Then I appealed. However, when it came to specifically generative AI tools like ChatGPT, he stated that ``we are working on it,'' but did not provide details.

In addition, Apple has developed its own chat AI , and it is reported that this is already being used internally.

Apple is already using its own chat AI 'Apple GPT' for internal work - GIGAZINE

CEO Cook said, ``We are conducting research on generative AI. I can't explain in detail what it is, but there is no doubt that we are investing in this area. 'We're investing a significant amount of money. We're going to develop generative AI responsibly, and over time you'll start to see products where generative AI is at the core.'

This is not the first time CEO Cook has mentioned Apple's efforts to develop generative AI. In an interview conducted in August 2023, CEO Cook mentioned that ``We have been conducting research across a wide range of AI technologies, including generative AI, for many years.''

Apple CEO Tim Cook admits that it is developing its own generative AI, Apple's R&D expenses increased by about 440 billion yen from the same period last year - GIGAZINE

Mark Garman of Bloomberg, who is well-known for Apple-related leak information, points out that Apple is developing generation AI-related functions to be included in iOS 18, which will be released in 2024. This AI function is expected to be implemented in apps and functions such as Apple Music, Xcode, and Siri.

In addition, Ming-Chi Kuo, an analyst known for Apple-related leaks, said that Apple plans to spend as much as $5 billion (about 750 billion yen) over two years to catch up with the AI development race. It is pointed out that there is.

Apple plans to invest 750 billion yen in two years to catch up with the AI development race - GIGAZINE