Apple's CEO Tim Cook acknowledges that it is developing its own generation AI, Apple's research and development expenses increased by about 440 billion yen from the same period last year

On August 3, 2023, local time, Apple announced its financial results for the third quarter (April-June) of the 2023 fiscal year. Among them, when asked about the fact that Apple's research and development expenses are clearly increasing, CEO Tim Cook said, ``Because we are investing in generation AI,'' and is developing its own generation AI. I admit that

Apple sees sales slump continuing, shares drop 2% despite beating sales expectations | Reuters
https://www.reuters.com/technology/apple-profit-tops-wall-street-targets-strong-services-counter-weaker-iphone-2023-08-03/

Apple AI in the works leads to high R&D spend
https://appleinsider.com/articles/23/08/03/tim-cook-confirms-that-apple-has-been-working-on-generative-ai-for-years

According to Apple's earnings report released on August 3, 2023, in the third quarter of fiscal 2023, the company's revenue was down 1% year-on-year to $81.8 billion, while net income was 2.3% year-on-year. An increase of $ 19.9 billion, and diluted earnings per share increased by 5% year-on-year to $ 1.26 (about 180 yen).

Apple announces financial results for the third quarter of 2023, with total sales of $ 81.8 billion, down 1% year-on-year & with more than 1 billion paid subscriptions, the service sector recorded record-high revenue - GIGAZINE

In this financial report, Apple said that research and development-related spending in the third quarter of the 2023 fiscal year was about $ 3.12 billion (about 440 billion yen) higher than the same period last year, about $ 22.61 billion (about 3 trillion 200 billion yen) has been reached.

Reuters interviewed CEO Tim Cook about the increase in R&D spending, saying, 'Generative AI efforts are driving R&D spending, just as it's driving spending at other big tech companies. We are pushing spending,' he said.

“Apple has been researching a wide range of AI technologies, including generative AI, for many years,” Cook said. Clearly, we are investing heavily, and this is reflected in the R&D expenditures that you are all paying attention to,” he said, continuing to invest in generative AI. I am revealing that

In addition, it is often reported that Apple uses its own chat AI 'Apple GPT' in-house, and it is also reported that this may be integrated into Siri, a voice recognition assistant .

Apple already uses its own chat AI 'Apple GPT' for business in-house - GIGAZINE