Universal Music will terminate its contract with TikTok on January 31, 2024, and some songs may soon disappear due to conflicts over revenue and AI use
It has become clear that the contract between TikTok and Universal Music Group (UMG)
An Open Letter to the Artist and Songwriter Community - Why We Must Call Time Out on TikTok - UMG
https://www.universalmusic.com/an-open-letter-to-the-artist-and-songwriter-community-why-we-must-call-time-out-on-tiktok/
Universal Music Group Says It Will Pull Songs From TikTok
Taylor Swift Songs Pulled from TikTok as Universal Music Deal Ends – The Hollywood Reporter
https://www.hollywoodreporter.com/business/digital/universal-music-group-pull-songs-tiktok-taylor-swift-1235810976/
According to UMG's announcement, TikTok did not listen to UMG's proposed compensation plan for artists and songwriters, and instead offered a much lower compensation amount than its competitors. In response to this, UMG strongly denounced this, saying, ``We are trying to build a music-based business without paying fair value to music,'' and decided not to renew the contract, which expires on January 31, 2024. did.
In addition to this, UMG views two other issues as issues: ``AI initiatives'' and ``safety initiatives.'' When it comes to AI, TikTok is allowing AI-generated music to be posted on the platform, and the platform itself is developing tools to enable and facilitate AI music production. UMG has taken the position that it is unacceptable that the overflow of content will result in a reduction in compensation for human artists.
Furthermore, UMG said, ``TikTok has made little effort to address content that violates artists' rights, let alone address hate speech, bigotry, bullying, and harassment on its platform, and has not addressed the problem of proliferation of similar content.'' 'They have not offered any meaningful solutions.' If users want to request the removal of copyright infringement or pornographic deepfakes of artists, they currently have an inefficient reporting process, and pointed out that the platform's safety efforts are insufficient.
However, when UMG appealed to TikTok to improve these issues, TikTok showed no interest and responded in an ``coercive manner'' by pressing for a contract with a lower amount than before.
'TikTok used the power of its massive platform to hurt vulnerable artists, undervalue their music, and force them to compromise on deals that cut off artists, songwriters, and their fans,' UMG said in a statement. announced that it would not renew its contract with TikTok.
Artists affiliated with UMG include Taylor Swift, Drake, Billie Eilish, Ariana Grande, and Justin Bieber, and their songs may no longer be available on TikTok due to the termination of their contracts.
In response to UMG's announcement of the termination of their contract, TikTok said, ``It is sad and unfortunate that UMG has prioritized its own greed over the interests of artists and songwriters. UMG's claims are riddled with lies. It's simply a choice to move away from the strong support of a platform that serves as a promotional vehicle for artists. TikTok has been able to strike 'artist-first' deals with every other label and publisher. Obviously, UMG 's selfish actions are not in the best interest of our artists, songwriters, or fans.'
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