Universal Music Publishing Group songs also removed from TikTok
Approximately one month after it was revealed that the content licensing agreement between TikTok and Universal Music Group (UMG) would end, Universal Music Publishing Group (UMPG), a new subsidiary of UMG, has announced that it will be releasing a number of content licenses from TikTok's service. I noticed that they are starting to delete songs. UMG explains that the opinions on revenue etc. did not match with TikTok's side.
TikTok Begins Removing Universal Music Publishing Songs
TikTok loses even more songs over its dispute with Universal Music Group | TechCrunch
TikTok Is Missing Beyonce, SZA, Harry Styles & More Songs — Here's Why
https://www.billboard.com/business/tech/tiktok-missing-beyonce-sza-harry-styles-songs-why-1235616545/
In January 2024, UMG announced that it would not renew its contract with TikTok, which ends on the 31st of the same month, in order to protect its artists, and revealed that it would remove songs by artists affiliated with the company from TikTok. According to UMG, TikTok offered artists and singer-songwriters a much lower amount of compensation than other companies, and the ideals of AI promoted by TikTok did not match UMG's philosophy in some cases.
Universal Music will terminate its contract with TikTok on January 31, 2024, and some of its songs may soon disappear due to conflicts regarding revenue and AI use - GIGAZINE
About a month after this announcement, it was revealed that UMPG's songs would also be deleted. As a result, videos of songs by UMPG member Harry Styles and others have disappeared from TikTok, and videos of users who used the songs have been muted.
Artists may have different contracts depending on the region, so it cannot be said with certainty, but at the time of writing this article, there seems to be a movement towards deletion in the UK and the US. According to TikTok, UMG and UMPG's songs account for 20 to 30% of the popular songs on TikTok, which will be a big blow for TikTok.
On the other hand, contrary to UMG's claims regarding profits, the impact on artists and singer-songwriters is said to be significant. Bonnie McKee, a singer-songwriter and artist who has written hits for Katy Perry and Britney Spears, said, ``TikTok is a great place for artists to share information about new music, so why mute all artists? Labels... They say TikTok is very important and push people to broadcast on TikTok, but now they can't do it,' he said, lamenting the loss of the most powerful platform for promoting music. Ta.
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