YouTube is in talks with major labels to release ``AI tool for creating videos using musicians' voices''
In recent years, with the development of generative AI technology, it has become technically possible to have an AI learn someone's voice and have it read or sing a speech.
YouTube Is Developing an AI Tool to Help Creators Sound Like Musicians – Billboard
https://www.billboard.com/pro/youtube-developing-ai-tool-creators-sound-like-musicians/
YouTube Working on AI Tool That Lets Creators Sing Using Musicians' Voices - Bloomberg
https://www.bloomberg.com/news/articles/2023-10-19/youtube-working-on-tool-that-would-let-creators-sing-like-drake
YouTube announced several AI-powered tools for creators at its annual event 'Made on YouTube' held in September 2023. The announced AI tools include ``Dream Screen,'' which can generate backgrounds for short videos from text, ``YouTubeCreate,'' which uses AI to automatically subtitle lines in videos, and proposes video ideas based on viewer preferences. There are functions such as
YouTube announces a function that uses AI to automatically create backgrounds and subtitles for YouTube shorts and suggest topics that will be popular with viewers - GIGAZINE
Entertainment media Billboard reported that YouTube was hoping to unveil 'an AI tool that will allow creators to create videos using the voices of their favorite artists' with Made on YouTube. However, because a contract with a major label has not yet been concluded, this AI tool was not announced at the event.
According to sources, YouTube continues to negotiate with major labels such as Universal Music Group , Sony Music Entertainment , and Warner Music Group for the rights to use artists' voices in AI tools.
The relationship surrounding artists and generative AI is complex, and Universal Music Group has requested Spotify and Apple Music to ``prevent their songs from being used for AI training.'' However, there are concerns that continuing to reject the latest technology called AI will be detrimental to the industry, so we have partnered with YouTube to announce ``Three Principles for Utilizing AI While Protecting Artists and Their Works.'' He also shows an attitude of acceptance.
YouTube announces ``3 principles for leveraging AI while protecting artists and works'' in partnership with major music companies - GIGAZINE
In particular, Alphabet, YouTube's parent company, is actively investing in AI and could be a good partner for the music industry's adoption of AI. In the past, the relationship between the music industry was complicated because users uploaded various pirated sound sources to YouTube, but in recent years, the relationship has improved by increasing royalty payments to the music industry. One source said this major label deal with YouTube could serve as a framework for future YouTube AI initiatives.
On the other hand, the hurdles for artists to participate in 'AI tools that allow creators to freely create videos using their own voices' are high, and one label executive told Billboard that it is difficult to find top artists to participate in the initiative. He said it was difficult. In addition, important issues in negotiations include how the revenue will be distributed not only to the artists who were actually used in the video, but also to the artists who were used to train the AI model, and whether there will be an option for artists to opt out. It becomes.
Billboard says, 'The terms of the deal may be complicated, but sources say music rights holders are acting in good faith to get the deal done. This means that technologies like AI should be avoided. The prevailing belief is that if the music business doesn't come to the licensing table now, it will be left behind.However, one source familiar with the negotiations says that this attitude has made it difficult for music companies to 'This has led to people being placed in a disadvantageous position,' he said.
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in Software, Web Service, Art, Posted by log1h_ik