Amazon Prime Video will start displaying ads unless you pay an additional fee from January 2024.

Amazon announced in an email to Prime members that it will begin displaying ads on Amazon Prime Video in some countries from January 29, 2024.

Amazon Prime Video will start showing ads on January 29th - The Verge
https://www.theverge.com/2023/12/26/24015595/amazon-prime-video-ads-coming-january-29

Amazon Prime Videos ads arrive in January 2024
https://9to5google.com/2023/12/26/amazon-prime-video-ads-january-2024/

Amazon announced in September 2023 that it would ``introduce advertisements to Prime Video from 2024'', and in early 2024 it would introduce advertisements in the United States, United Kingdom, Germany, and Canada, and in the second half of 2024 in France and Canada. It was stated that advertising would also be introduced in Italy, Spain, Mexico, and Australia. This email confirms the date for the introduction of advertising in the United States. At the time of article creation, it is unknown whether it will be deployed in Japan.

Ads will be added to dramas and movies distributed by Amazon Prime Video in some countries, additional fees will be required for no ads - GIGAZINE

Users can avoid advertisements by paying an additional $2.99 (about 430 yen) per month in addition to the Amazon Prime membership fee. We are now accepting advance reservations for the ad-free plan.

Competing streaming services such as Disney+, Hulu, and Netflix have been ahead of Amazon Prime Video in introducing advertising into their cheapest plans in the United States, and Prime Video's latest changes follow in the footsteps of other companies. It becomes.

Disney+ rolls out new plan with ads, price increases by $3 for ad-free version - GIGAZINE

Rather than introducing a new cheaper ad-supported plan, ads have been introduced into existing plans, effectively raising prices as additional fees are required for the same service. The Verge article received comments such as, ``I would rather cancel than pay additional fees.''

Perhaps in anticipation of such backlash from users, the email announcing the introduction of this ad featured original content such as ` `The Lord of the Rings: Ring of Power, '' member-only sales, and peripheral services such as Amazon Music. A large number of Prime member benefits were listed to discourage users from canceling their subscriptions.