Oct 31, 2023 12:30:00

Meta is asked by 'Threads Software', which owns the trademark, to stop using the name 'Threads'

Meta, which operates the X (formerly Twitter)-like text-driven SNS '

Threads ' that started on July 6, 2023, uses the name 'Threads' from Threads Software, which operates the message hub 'Threads'. It was reported that they received a letter suspending the service for 30 days. Threads Software has registered 'Threads' as a trademark as a brand name, and it is also clear that Meta was aware of its existence.

Threads Software Limited Gives Meta's Instagram 30 Days to Desist from Using the Service Name Threads | Business Wire
https://www.businesswire.com/news/home/20231030082004/en/Threads-Software-Limited-Gives-Meta's-Instagram-30-Days-to-Desist-from-Using-the-Service-Name-Threads

`` Threads '', invented by JPY Ltd. , a software development and consulting company, is a message hub that allows you to display and manage email and app messages on one screen, and conduct additional research and data analysis. 'Threads' was registered as a trademark in 2012, and it began to be used around the world around 2014, and in 2018, when commercial sales began in the United States for the first time, a new company, 'Threads Software', was established. did. Since then, it has licensed approximately 1000 organizations worldwide and is experiencing 200% annual growth as of 2023.

According to a Threads Software release posted on Business Wire, Threads Software has received four offers from Meta to purchase the domain 'threads.app' since April 2023. He also refused. However, in July 2023, Meta released 'Threads' without changing the name, and at that time, Threads Software's account on Facebook was apparently deleted. Meta's SNS 'Threads' gained 30 million new subscribers in one day and became a hot topic as the fastest growing app in history, attracting 100 million users within a week of release. .

The number of new subscribers to Twitter-like Meta's SNS 'Threads' exceeds 30 million in one day - GIGAZINE

John Yardley, Managing Director of Threads Software, said: 'We have invested in our platform for 10 years and built a recognized brand under the Threads name. Our business is now part of one of the world's largest technology companies. 'We are facing a serious threat from one of these.'

Mr. Yardley likened the fight over 'Threads' to ' David and Goliath, ' in which the boy David defeated the giant warrior Goliath, saying, 'Meta, with his immense power, may think he can use any name he likes. However, the right to use the Threads brand name is not free-for-all. We want Meta to stop using Threads immediately, and if they don't, we will seek an injunction in the English courts. I'm going to ask for it,' he said in protest.