Meta is reposting posts to Facebook and Instagram to promote Threads, screams from users who use it differently
In order to promote Threads, which is seen as a rival to X (formerly Twitter), it has been reported that Meta is posting advertisements introducing Threads' posts on Facebook and Instagram, and Meta has also confirmed this. Users who do not have the option to opt out and whose posts are posted on other social media sites without their permission are asking for this to stop.
Threads users want Meta to stop promoting their posts on Facebook & Instagram - Dexerto
Meta is promoting Threads posts on Facebook and there's no way to opt out
https://www.engadget.com/meta-is-promoting-threads-posts-on-facebook-and-theres-no-way-to-opt-out-202057606.html
Meta's Threads attracted a lot of attention even before its release as a migration destination from X, which was Twitter at the time, and became a hot topic with the number of accounts exceeding 30 million in just one day after its release on July 6, 2023. However, just one month later, the number of users decreased by 82%, and it is facing challenges.
The number of Threads users has decreased by 82% since the beginning to 8 million people, and the average daily stay time has drastically decreased from 19 minutes to 3 minutes - GIGAZINE
In order to guide users to Threads, which has been slow to grow, Meta began introducing Threads posts on Facebook and Instagram from mid-October 2023.
Threads user Matt Navarra wrote on Threads: 'It looks like Threads is being helped by its big brother, Facebook. There's a new 'for you on threads' message at the top of your feed in the Facebook app. is now displayed.'
Meta has previously promoted up-and-coming apps and services by including recommended Instagram Reels in Facebook's feed, and it has also allowed businesses that use WhatsApp to purchase ads that appear on Facebook. Ta. However, unlike these efforts, the promotion of Threads on Facebook cannot be opted out, which is causing a backlash from users.
In particular, users who use Threads to interact with a different follower group than Facebook or Instagram are angry that their posts on Threads are posted on other SNS without permission.
Threads user Ami Berger posted a screenshot of a Threads post being published on Instagram's app, along with a screenshot of a Threads post published on Instagram's app: ``Let me opt out of these weird cross-platform ads. This will reduce engagement on Threads from people who have and want to keep it that way.'
In response to a media inquiry that pointed out that users were asking Facebook not to display their posts, Threads said: 'We have released an update that will allow you to view the latest content from Threads directly on Facebook and Instagram. We will continue to make improvements based on feedback such as this,' he said, and admitted that he was reposting Threads posts to other platforms.
Related Posts:
in Web Service, Posted by log1l_ks