It is reported that the iPad Pro is planning a major specification change in 2024.
Bloomberg reported that Apple is working on a major renovation of the iPad Pro in 2024 in order to shake up the tablet market, which has been stagnant in recent years.
iPad Pro 2024: Magic Keyboard, Redesigned Tablet, M3; September 12 Event Details - Bloomberg
New iPad Pro and Magic Keyboard coming soon, report says - 9to5Mac
https://9to5mac.com/2023/08/27/new-ipad-pro-and-magic-keyboard-features-release/
Sales at Apple's iPad division have fallen to their lowest levels since the coronavirus pandemic in early 2020. According to data from research firm IDC , iPad shipments decreased by 17% in the second quarter of 2023 compared to the previous quarter. Regarding this matter, Apple mentioned in its financial results announcement for the third quarter of 2023 that ``comparisons with 2022, when the new iPad Air was released, are difficult,'' but it is clear that there is a broader problem. Bloomberg points out.
Like Apple, almost all major manufacturers, including Samsung and Lenovo, have suffered poor performance since the coronavirus pandemic. It has been pointed out that in recent years, many consumers have acquired large-screen smartphones, so tablets are not considered important by consumers, and demand for tablets is further declining.
In addition, iPad updates in recent years have been particularly small, with 'the most attractive new model in recent years being the low-end 10th generation iPad, released in October 2022,' according to Bloomberg. The iPad Pro hasn't received any breakthrough updates since its redesign in 2018, and the iPad mini hasn't been refreshed in two years.
In addition, there are multiple models in the lineup, such as the iPad Pro and iPad Air, which are very similar in size and appearance, and 'ProMotion', 'LiDAR', and 'M2', which are supposed to be the differentiating factors between high-end models and mid-range models. '' are not seen as attractive to most consumers.
In response to these problems, Bloomberg reported that Apple is planning a major overhaul of the new iPad Pro. There are two display sizes, 11 inches and 13 inches, which are very similar to the 11 inches and 12.9 inches of the existing model, but it seems that the display size will be slightly increased.
The existing 12.9-inch model of iPad Pro uses a mini-LED display, but the 11-inch model uses a liquid crystal display that uses LED backlight technology. In contrast, the new iPad Pro that will be released in 2024 will use OLED (organic EL display). As a result, the new iPad Pro will have a display that is 'more vivid, brighter, and more accurate in color.'
And the M3 chip is installed at the heart. Apple is already testing the new iPad Pro to be released in 2024, and the model identifiers are 'J717,' 'J718,' 'J720,' and 'J721.' Bloomberg predicts that the M3 chip will be first adopted in new Macs that will appear in the second half of 2023.
Additionally, it was reported that Apple is also developing a new Magic Keyboard. The existing Magic Keyboard was announced in 2020 and hasn't been updated since then. The Magic Keyboard is equipped with a keyboard and trackpad exclusively for the iPad Pro, and has a cantilever mechanism that allows the iPad itself to float above the keyboard.
Bloomberg notes that the new Magic Keyboard 'will make the iPad Pro even more laptop-like than its current setup.' One of the changes is a larger trackpad. Please note that the existing Magic Keyboard trackpad is smaller than the MacBook trackpad.
In addition, Bloomberg reports that the release date of the new iPad Pro is ``spring to early summer 2024'' and that there are no plans to update the iPad Pro until then.
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in Hardware, , Posted by logu_ii