It is reported that Apple is planning to release multiple new iPad & M3-equipped MacBook Airs in early 2024.
Apple is preparing multiple new models and upgrades to revive Mac and iPad sales in early 2024, reports Bloomberg. According to reports, Apple is planning an iPad Air in two sizes, an iPad Pro equipped with an organic EL (OLED) screen, and a MacBook Air equipped with an M3.
Apple (AAPL) Prepares New iPad and M3 MacBook Air Models for Early 2024 - Bloomberg
Apple's lack of sales may force it to launch new iPads and MacBook Air
https://www.androidauthority.com/apple-new-ipad-macbook-3392169/
Massive Apple report reveals new iPad Pro OLED, 13-inch iPad Air and MacBook Air M3 | Tom's Guide
https://www.tomsguide.com/news/massive-apple-report-reveals-new-ipad-pro-oled-13-inch-ipad-air-and-macbook-air-m3
According to the quarterly financial results for the fourth quarter of 2023 (July-September) announced by Apple in November 2023, Apple's total sales during the same period were $89.5 billion (approximately 13 trillion yen), and iPad sales were 6.4 billion. 43 million dollars (about 945 billion yen), Mac sales are 7.6 billion dollars (about 1.1 trillion yen). iPad and Mac sales combined account for 15.7% of total sales.
However, Apple's iPad has fallen into a slump, with sales decreasing by 10% compared to the same period last year. Furthermore, iPad sales in the fourth quarter of 2022 have decreased by 13% compared to the fourth quarter of 2021, so the current situation is that tough days continue for the iPad. In addition, 2023 will be the first year in the history of the iPad that a new model will not be released.
Although many new Mac models have been announced, demand has been on the decline since the coronavirus pandemic. In fact, Mac sales in the fourth quarter of 2023 decreased by 34% compared to the same period last year. In addition, the ratio of Mac sales to Apple's total sales has been decreasing recently, and in recent years, sales from the service sector have been attracting more and more attention .
Against this background, Apple plans to release new models in early 2024 to stimulate demand for iPad and Mac. According to people familiar with the plan, the iPad and related accessories will be released at the same time as the release of iPadOS 17.4, which is expected to be around the end of March 2024. Also, it seems that the new Mac is being developed at the same time as macOS 14.3, but while the new Mac will be shipped around March 2024, macOS 14.3 will be released from the end of January to February 2024. It seems that they are planning.
◆New iPad Air
The mid-range model in Apple's iPad series is the iPad Air, and at the time of writing, only the 10.9-inch model exists. However, Bloomberg reports that a 12.9-inch model will be added in early 2024. Apple is preparing four models codenamed ``J507,'' ``J508,'' ``J537,'' and ``J538,'' which appear to be Wi-Fi and cellular models of the 10.9-inch iPad Air and 12.9-inch iPad Air.
Expanding the iPad Air's display size is part of a strategy to offer more choices at different price points. This will allow consumers to purchase an iPad with a larger display without having to purchase the iPad Pro, which costs tens of thousands of yen. This strategy is also used by Apple with the MacBook Air and MacBook Pro.
◆New iPad Pro
The new iPad Pro will also be announced at the same time as the new iPad Air. The new iPad Pro is equipped with an OLED display, which is similar to the display installed on the iPhone X released in 2017 and later. Furthermore, it seems that the high-end model of the new iPad Pro will be equipped with the M3 chip.
Apple announces next-generation M series 'M3', 'M3 Pro' and 'M3 Max', the first 3nm process chips for Mac - GIGAZINE
Apple is planning four new iPad Pros codenamed ``J717,'' ``J718,'' ``J720,'' and ``J721,'' with two display sizes: 11 inches and 13 inches. The iPad Pro is also available in both Wi-Fi and cellular models.
Furthermore, it seems that Apple is finally planning to update the current design adopted from the iPad Pro, which was released in 2018. Apple has continued to upgrade the iPad, including bringing the Mac's M series chip to the iPad and significantly upgrading the camera. Therefore, the selling price of the most expensive iPad Pro at the time of article creation is 372,800 yen including tax, and this is ``an important factor for Apple to earn more revenue from the iPad,'' Bloomberg said. points out.
'iPad Pro' has been reborn with a new design quick photo review - GIGAZINE
In addition, Apple seems to be planning to revamp accessories such as the Apple Pencil and Magic Keyboard sold with the iPad Pro. The development code name for the new Apple Pencil is 'B532,' and it is the third generation Apple Pencil. In addition, Apple announced a new low-end Apple Pencil in October 2023.
An inexpensive Apple Pencil (USB-C) that supports USB-C and eliminates pen pressure detection has appeared, so I summarized the differences from existing models - GIGAZINE
The development code names for the new Magic Keyboard are 'R418' and 'R428,' and they seem to have a 'sturdy aluminum frame' that makes the iPad Pro more like a notebook PC.
◆New MacBook Air
The development code names for the latest MacBook Air are 'J613' and 'J615,' and 13-inch and 15-inch models are available. The highlight of this new MacBook Air is that it is equipped with an M3 chip.
Other than these, Apple plans to launch
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in Hardware, Posted by logu_ii