Apple's plans for 2024: New low-end AirPods, Vision Pro, bigger iPhone 16, iPad with OLED display, more
The iPhone has been at the center of Apple's product strategy for more than 15 years since the iPhone was introduced, but in 2024 the focus will be on other devices and software, leaked information related to Apple. Compiled by Bloomberg's Mark Garman, an expert on the subject.
Apple 2024 Plans: New Low-End AirPods, Vision Pro, Larger iPhone 16, OLED iPad - Bloomberg
Gurman: What to expect from Apple in 2024 (other than new iPhones) - 9to5Mac
https://9to5mac.com/2023/12/17/gurman-what-to-expect-from-apple-in-2024/
◆iPhone
The iPhone will continue to be upgraded in 2024, and it will continue to be Apple's most important product. This is because the iPhone accounts for more than half of Apple's sales. However, Garman notes that there will be no major changes to the iPhone 16 series released in 2024. While the iPhone 16 series will maintain the design of the iPhone 15 series, the Pro model will have a larger display size. In addition, an action button will be added to the lower models iPhone 16 and iPhone 16 Plus, and a button for shooting videos will also be added.
◆AirPods
Garman points out that the new AirPods should help solve problems with Apple's existing lineup. Among the AirPods lineup, the 3rd generation AirPods, which are sold for 27,800 yen including tax, are somewhat unpopular with consumers, and although they are more expensive than the 2nd generation AirPods released in 2019, they do not have outstanding features. did not. It has also been pointed out that there are cases in which users turn to other companies' products in order to obtain earphones with functionality comparable to AirPods Pro at a lower price.
Therefore, Garman pointed out that Apple is planning a new AirPods model with a USB-C compatible charging case. It seems that the higher-end models of the new AirPods will be sold at a lower price even though they are equipped with active noise canceling function. Please note that this seems to be the 4th generation AirPods, not AirPods Pro.
Furthermore, Apple seems to be planning a new model of AirPods Max. Garman points out that ``AirPods Max is not selling well enough to warrant investing in the development of completely new hardware and software features,'' but Garman predicts that Apple will still release a USB-C compatible AirPods Max. doing. Furthermore, it seems that new colors will be added to AirPods Max. Regarding the release date, Garman wrote, ``We expect it to be released together with the new AirPods in 2024.''
In addition, Apple seems to be planning to release hearing aid functionality in a software update for AirPods. Apple plans to release this feature in the second half of 2024, and Garman is hopeful that ``this feature may be the start of something big.'' Apple's hearing aid features have the potential to completely overturn the hearing aid market, which is worth hundreds of billions of yen.
Furthermore, Apple seems to be planning to update AirPods Pro in 2025, and although the new design of the model has not yet been finalized, Apple seems to be planning an update with an emphasis on comfort. Additionally, this new AirPods Pro may have features such as body temperature measurement and health status tracking. However, these features are said to be in the early stages of development.
◆Apple Watch
The Apple Watch may also be redesigned with a new design. In order to take the Apple Watch to even greater heights, Apple is working on developing two new features: high blood pressure and sleep apnea. These functions simply 'issue a warning and suggest follow-up testing if the user is determined to be suffering from any of these symptoms.'
The 2023 model Apple Watch is expected to not sell well by the end of 2023, and the lack of attractive features is expected to be the reason. There were no major upgrades in the new Apple Watch model that arrived in 2023.
Apple Watch beginner's review of Apple Watch Ultra 2 after using it for a few days - GIGAZINE
◆Vision Pro
In preparation for Vision Pro, which is scheduled to be released in 2024, Apple plans to invite hundreds of retail store employees in January 2024 to give a lecture on how to use and sell Vision Pro. Apple is still trying to figure out Vision Pro's key selling points, but it seems it expects it to account for a large portion of the company's sales within the next few years. There are opinions within Apple that compare the Vision Pro with the Apple Watch, with some pointing out that the Vision Pro may struggle at first, with some saying, ``The first three generations of the Apple Watch didn't sell very well.'' .
◆iPad
It has been pointed out that the high-end iPad Pro model will be redesigned, and the mid-range model Air will have a larger display. Details of the new iPad Pro and iPad Air are summarized in the article below.
Report that Apple is planning to release multiple new iPad & M3-equipped MacBook Airs in early 2024 - GIGAZINE
In addition, Apple seems to be planning to install faster chips in the small model iPad mini and entry model iPad.
◆Mac
Apple also plans to release the M3-equipped MacBook Air in 2024, as well as new MacBook Pros being developed under two codenames: 'J614' and 'J616.'
Apple announces next-generation M series 'M3', 'M3 Pro' and 'M3 Max', the first 3nm process chips for Mac - GIGAZINE
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