It is reported that TikTok plans to ban links to external online shopping sites such as Amazon, in order to use TikTok's own sales service

``TikTok plans to prohibit the posting of links to external online shopping sites such as Amazon,'' reported the overseas media The Information. The move is believed to be to increase the amount of transactions on TikTok's own sales service,

https://www.theinformation.com/articles/tiktok-shop-on-track-to-lose-more-than-500-million-in-us-this-year

TikTok plans to ban links to outside e-commerce sites like Amazon, new report claims | TechCrunch
https://techcrunch.com/2023/08/23/tiktok-plans-ban-links-outside-e-commerce-sites-like-amazon-new-report-claims/

TikTok forces creators to use TikTok Shop by removing all competition on the app | ZDNET
https://www.zdnet.com/article/tiktok-forces-creators-to-use-tiktok-shop-by-removing-all-competition-on-the-app/

On TikTok, a short video sharing SNS, influencers and the general public also post videos that recommend various products and content, and many people buy things that have become a hot topic on TikTok. In addition, in the United States and the United Kingdom, a function called `` TikTok Storefront '' that allows creators to display links to their own products on TikTok and direct them to their own websites is also available.

However, according to TikTok's official help center , TikTok Storefront will be discontinued on September 12, 2023. The purpose of the abolition of TikTok Storefront is to promote the use of 'TikTok Shop', an e-commerce service integrated into the TikTok app.

TikTok Shop is an e-commerce service that allows merchants to sell products directly on TikTok, and unlike TikTok Storefront, users do not have to leave TikTok to make a purchase. As a result, TikTok claims that the TikTok Shop can provide users with a frictionless buying experience and reduce pre-purchase dropout rates.

At the time of writing the article, TikTok Shop is available in Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam, the United Kingdom, and the United States, and especially in Southeast Asia, the total transaction value per day is 50 million to 60 million dollars (about 7.3 billion dollars ~8.8 billion yen). On the other hand, although the total transaction amount per day is gradually increasing in the United States, it seems that it is only 3 million to 4 million dollars (about 438 million to 585 million yen) per day at the time of writing the article. .

TikTok will reach $90 million (13.15 billion yen) in Southeast Asia by the end of 2023 and $10 million (about 1.46 billion yen) in the United States by the end of 2023. I hope so.

The Information also reported that 'TikTok plans to ban links to external online mail order stores such as Amazon.' Prohibiting links to external mail order sites is also considered part of efforts to promote the use of TikTok Shop, but Tech Crunch, a technology media, reports that ``TikTok denies that claim.'' doing.

The Information reports that the TikTok Shop is expected to lose as much as $500 million (about 73 billion yen) in the United States in 2023, based on the testimony of a person familiar with the TikTok Shop. This reflects TikTok's significant investment in efforts to expand the TikTok Shop, including hiring around the Shop, building a delivery network, and subsidizing merchants offering discounts and free shipping promotions. ... apparently ...