Instagram announces introduction of shopping function, plans to introduce video sharing service to counter TikTok



Instagram announced on July 16, 2020 that it will introduce the shopping function ' Instagram Shop ' within the service. It has also been reported that it will introduce ' Instagram Reels ', a service that

counters TikTok , which allows users to share short movies with each other.

Instagram Shop: Discover and Buy Products You Love, All In One Place
https://about.instagram.com/blog/announcements/instagram-shop-discover-and-buy-products-you-love-all-in-one-place/

Instagram's redesigned shopping hub goes live in the US | Engadget
https://www.engadget.com/instagram-shop-facebook-pay-checkout-launch-130050050.html

Facebook readies global launch of its TikTok competitor
https://www.nbcnews.com/tech/tech-news/facebook-readies-global-launch-its-tiktok-competitor-n1234013

At the Instagram Shop, products of various brands and creators are planned to be available, and a product proposal service that will suit users' tastes will also be introduced. Within 2020, the 'Shop' tab will be added to the Instagram menu, and you can access the Instagram shop with one tap. Facebook Pay will be introduced as a payment service for product purchases.



In addition, Instagram is also planning to launch 'Instagram Reels', a service that allows you to share a 15-second movie. Instagram Reels will also be available in 50 countries around the world during 2020. Instagram Reels is a service similar to TikTok that allows users to share and edit movies, insert music from Instagram Reels library, and synthesize the voice of movies posted by other users into their own movies. I will. You can also browse the most popular movies list as well as TikTok.

Facebook, which runs Instagram, has previously

competed against its rivals by mimicking popular services, including implementing Instagram Story , which mimics Snapchat 's features. TikTok is also a very popular social network among teens, with over 30 million active users in the United States. However, in the United States, a ban on TikTok is being considered because 'the user's personal information may be passed to the Chinese Communist Party.'

'We are in a place where we are willing to admit and try to learn from something great when something is done,' said Instagram CEO Adam Moselli. I commented in the interview when I introduced Instagram Story.



After being introduced in the United States, Instagram Shop and Instagram Reels will be rolled out in various countries.

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