Instagram starts 15 seconds short video sharing service ``Reels'' in 50 countries including Japan, rival appears in TikTok
On August 5, 2020, Instagram, which is under the umbrella of Facebook, announced that it has launched a new function ' Reels ' that enables sharing of 15-second short movies. As a result, a powerful rival has emerged in 'TikTok,' which has been accused
Introducing Instagram Reels
https://about.instagram.com/blog/announcements/introducing-instagram-reels-announcement/
Instagram launches Reels, its attempt to keep you off TikTok-The Verge
https://www.theverge.com/2020/8/5/21354117/instagram-reels-tiktok-vine-short-videos-stories-explore-music-effects-filters
Instagram is on July 17, 2020, to implement the short movie sharing services, such as TikTok 'Instagram Reels' announcement . It was a topic that TikTok was pulling out from popular creators for its launch in August.
Instagram starts head hunting for TikTok users, some of which pay tens of millions of yen-GIGAZINE
by light up!
Instagram updated its official website on August 5, and officially announced that it has implemented Reels in its Instagram app. Reels has been introduced on Instagram for both Android and iOS and is available in 50 countries including Japan. Reels offers editing tools to add music and video effects, making it easy to create creative short movies of up to 15 seconds.
Video recording with Reels can be started by activating the camera function on the Instagram app and then tapping 'REELS' displayed at the bottom of the screen. It is possible to add music that you have selected from the music library or prepared by yourself to the video that you shot, you can apply AR effects, change the speed of the video to fast-forward video or slow motion You can also do it.
When you post a completed short movie, it will appear in the feed of users who follow you, and if you post it with a public account, it will be posted in the new Reels display space in the 'Discovery tab' and widely published can do.
Reels was announced by President Donald Trump on August 3 about TikTok: ``By September 15, sell the business in the United States to an American company or otherwise ban domestic use It is the timing immediately after the announcement. Also, like TikTok, Reels, which pushed out sharing of short movies with high entertainment properties to the front, said ' TikTok's pakuri '.
Regarding the fact that similar features to other apps started on Instagram, the IT news site The Verge said, ``Instagram is criticized for adopting other features is similar to Snapchat, which disappears photos in a short time It's been the norm since the introduction of Stories, but the storyline of Instagram has quickly surpassed Snapchat because its history of success has made Instagram believe in Reels' success. That's one of the reasons why TikTok started out better, Instagram might do better.'
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