Mr. Mosseri also talks about the ``difficulty of managing content related to politics and serious news,'' saying, ``Maintaining the management monitoring system that accompanies politics and serious news, and the negative opinions received on the news. The risk of being exposed isn't worth the increased engagement and revenue.' 'It's more than enough to create a vibrant platform for sports, music, fashion, beauty, entertainment, etc. without dabbling in politics or news. We have a great community,” he said. He indicated that he takes a very different policy on news content than Twitter.

In the first place, Meta tends to reduce the handling of news. This is related to a new law enacted in Canada that ``news platforms are obliged to share advertising revenue with news providers'', and Meta, which has opposed this bill, is Canadian Facebook and Instagram. We are announcing that we will remove news from.

Threads is showing tremendous momentum, with the number of users reaching 70 million in just two days since it was released for iOS and Android on July 6, 2023. 'The focus now is not on making money, but on getting people to enjoy the app,' he said. First of all, it is said that it will work to secure and maintain the number of users, and it seems that there are no plans for advertising or monetization for the time being.

On the other hand, it seems that communication with advertising agencies is steadily progressing, and

information such as Threads sharing information with advertising agencies such as 'how Threads can control brands and users' has been brought. I'm here. On Twitter, the number of posts that disseminate impersonation and disinformation has increased due to the confusion caused by the change of CEO, and many advertisers have stopped advertising due to existing policy reforms. With this in mind, it makes sense to emphasize that Threads, the new social network, will not be like Twitter. There were also reports that Threads labeled a right-wing account disseminating disinformation as 'disinformation,' but this labeling was later retracted as an error. Attention is being paid to what kind of measures Threads will take against impersonation and disinformation in the future.

The number of users of Threads is expected to exceed 100 million in less than a week after its release. Apple's major services are developing as a 'new SNS', such as creating accounts one after another, and the management side is also planning to continue evolving on the service side, such as developing a beta program for Android.