What is Tim Cook's philosophy that has been supporting Jobs' dead Apple for over 10 years?
Tim Cook has been carrying Apple since Mr. Jobs died in 2011, and it is Cook who raised Apple to a company worth more than $ 2 trillion (about 260 trillion yen). However, unlike Mr. Jobs, who talked a lot about his life and corporate philosophy during his lifetime, Cook's career is not so well known. GQ of overseas media summarizes such Cook CEO.
Tim Cook on Shaping the Future of Apple | GQ
https://www.gq.com/story/tim-cook-global-creativity-awards-cover-2023
Big Tech CEOs, such as SpaceX CEO Elon Musk and Meta CEO Mark Zuckerberg, often have the aspect of being engineers before they are managers, and are greatly involved in the launch of core technologies. often But not Cook.
Cook was born in 1960 in Mobile, Alabama, the second son of a shipyard worker. Cook, who studied industrial engineering at Auburn University and obtained an MBA from Duke University, will work at IBM for 12 years. After that, after serving as CEO of Intelligent Electronics, which handles used computers, he became vice president of corporate materials at PC company Compaq, and joined Apple in 1998.
When Cook joined Apple, Apple was on the verge of bankruptcy due to poor management. Cook said about the first time he was interviewed by Jobs, who had just returned to Apple after being exiled at the time, ``If you were talking to a creative genius, you would realize that you wanted to work for this person. The CEOs I've met have been isolated and disconnected from the people who actually work there and the company's products, but Jobs spoke very vividly about his company's products. Jobs really wanted to change the world, not the magic of Silicon Valley.It was the first time I've seen such a CEO.'
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The reason why such Cook CEO was highly evaluated at Apple was two years after joining the company, he said that he reviewed Apple's logistics and reduced the inventory of iMac from one month to two days. For 13 years before taking over as CEO from Jobs, Cook worked in the operations department, pursuing efficiencies in everything from supply chain and factory management details to material procurement and systems. Mr. Jobs in his later years put full trust in Mr. Cook, and when he took a vacation due to illness, he said that he left everything to Cook CEO.
When asked to compare himself with Mr. Jobs, Cook said, ``I knew I couldn't be Mr. Jobs. It would have been an original person once in a hundred years, so I had to finish the best version of myself.'
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“Jobs didn’t expect innovation and creativity to come from any one group within the company,” Cook said. At that time, we tried to be as innovative and creative in our operations as we are creative elsewhere, and that's basically how we make Apple products.' increase.
Cook also said, ``We don't look back on history very much.It's like being at the starting line where you can have big dreams and ideas without being bound by some kind of past, always focusing on the future. I think,' he says. Also, unlike Mr. Jobs, he said that he was not from the technology development field, saying, ``I am used to being criticized, and I am used to being attacked, given my background.''
by FORTUNE Global Forum
Lisa Jackson, Apple's vice president of environmental, production and social initiatives, said, 'CEO Cook is not the type that politicians tend to be, he is a person who is easily fooled. I won't try to suck all the oxygen out of him, but I have no doubts about his leadership.' GQ said, 'CEO Cook is reluctant to talk about his creative achievements, even though he has rebuilt Apple's business and grown it into a huge company that is even more terrifying than Jobs' era.' doing.
On the other hand, Cook CEO has a certain skepticism about technology. When introducing screen time usage reporting on iOS, Cook said, ``My philosophy is that if you're looking at your phone more than someone's eyes, you're doing it wrong. That's why we introduced things like screen time,' he said. We're developing technology that allows you to do that, and that's what drives us.We don't want people to overuse their iPhones.We don't have an incentive to overuse their iPhones. , We don't want that, we provide the tools to prevent that from happening.'
by iphonedigital
GQ also introduces various thoughts and evaluations of Cook CEO, so please check it out if you are interested.
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