Seven lessons to learn from 'Most Important Failed Company'

The top executives of Apple's AI development, assistant representative of technology (VP), top of speech recognition at Google, chief technology officer (CTO) of Twitter, the heavyweights of highly-influential corporations that are highly influential in the modern era were in the early 1990's " General Magic " who worked on the " General Magic " has influenced the present age but broke down in 2002 due to poor performance, and documentary film is also produced called "the most important failed entrepreneur". American business magazine Fast Company introduces seven advices for designers, engineers, entrepreneurs, with lessons learned from such General Magic experience.

7 design lessons from Silicon Valley's most important failure
https://www.fastcompany.com/90208070/7-design-lessons-from-silicon-valleys-most-important-failure

Fast Company talked with six celebrities from General Magic, including Mr. Tony Fadel , co-developer of the iPhone and Megan Smith who became the first female CTO under the Obama administration, Have you learned? "

◆ 1. Do not be afraid to invent a new paradigm "General Magic aims to develop technologies to realize it based on user's needs based on user's needs," the responsible person of AI development at Apple " Said John Janandrea . "Even if you invent things that you have never seen before, you can solve real users' problems, all new technologies are designed to make people more accessible to technology," I emphasize to stand up.

by TechCrunch

◆ 2. Do not forget to tackle small things " I've done a lot of things, increased and ambitious. Let's make better things, make more powerful things, Let's do more things The temptation to create comprehensive things so much is to be overwhelming, "says Joanna Hoffman , general manager of marketing at General Magic, who served as an early member of Macintosh development. "It is wonderful to have a magnificent vision, but implementation has to be done in phases and we can not tackle too much."

◆ 3. Remember that the most important person is the user <br> Software Wizard leading the Macintosh's software Andy Hertzfeld said, " Before starting profitability and strategy goals, You should tackle what you want more than anything else, so you can understand what common users are asking for. "

Mr. Fadel also said, "Please truly understand the audience, we used to design for ourselves and built an excellent user interface, but that is only as far as we can ask , I did not understand what society wanted. "

◆ Receiving Criticism and Refining Ideas "We can not sharpen ideas without any pressure", CEO of General Magic and Mr. Mark Polat, the founder, is preaching the importance of criticism. Critics will serve as free consulting if they can reconsider them without refusing criticism or denial opinion and not falling down.

◆ 5. Learning from familiar people "From extraordinary people who have made great achievements, I can learn a lot. It is important to think about what kind of way I have been traveling from beginner to proficient. By creating apprenticeship opportunities, you can find not only what kind of work you would like to engage in, but also wonderful colleagues that can gain learning, "Smith said.

◆ 6. Become a pessimistic optimist and do not lose hope - Mr. Fadel said: "I am a pessimistic optimist or a cautious optimist, it is important to always keep hope "I said. A variety of problems can be found in the development of new things, but still in order to advance development, people must move beyond the valley of despair.

◆ 7. Recognize technical failure and struggle to solve it Technical development is subject to various risks. For that reason, it is important to make efforts to solve it while clearly recognizing the birth failure. Mr. Hertzfeld said, "By distributing computers to everyone's hands, as a result computers are being used to defeat freedom and democracy, it is a very shameful point" I am talking. Mr. Smith also said "Even at General Magic and Mac's development team, it is wonderful to be involved in that opportunity, and at the same time it must be technically feasible to maintain more core values ​​of equality and democracy We also faced a difficult problem, "he admits that there was a failure.

Mr. Fadel said, "When you want to change something, you must bear the risk," while saying, "Even if it moves quickly and breaks down, it takes too much time to analyze and it can not move to action I will make mistakes as I run risks, it is important to design them as ideally as possible by modifying them as soon as possible. "