Earon Mask instructs employees to improve the relevance of Twitter ads, but it is reported that the grace period given is only one week

Twitter CEO Elon Musk has revealed that he has instructed employees to display ads related to keywords and topics in tweets to improve the relevance of Twitter ads. Mask CEO also said that he will open source Twitter's algorithm in the near future.

Elon Musk lays off more Twitter employees in sales, engineering - The Verge
https://www.theverge.com/2023/2/21/23609522/elon-musk-more-twitter-layoffs-sales-engineering-ads-google-revamp

Elon Musk suggests Twitter could open source its algorithm 'next week' | TechCrunch
https://techcrunch.com/2023/02/21/elon-musk-suggests-twitter-could-open-source-its-algorithm-next-week/

Mr. Mask said on February 17, 2023 (Friday), ``I'm sorry for showing you a lot of irrelevant and annoying ads on Twitter! We're taking the (obvious) corrective action of tying, which dramatically improves contextual relevance,' he tweeted.

Sorry for showing you so many irrelevant & annoying ads on Twitter!

We're taking the (obvious) corrective action of tying ads to keywords & topics in tweets, like Google does with search.

This will improve contextual relevance dramatically.

— Elon Musk (@elonmusk) February 17, 2023

Overseas media The Verge said, 'Mr. Mask's plan is to change Twitter's ad targeting to work similarly to Google search ads, which targets by searched keywords rather than user activity and profile data. is a search engine-friendly approach to where people are trying to find something and has helped Google build one of the most profitable businesses of all time, but so far the social media business has failed to function. I haven't,' he said.

The Verge says Musk gave employees just one week to improve Twitter ads. However, in the week Musk spoke about improving advertising, dozens of sales and engineering employees, including one who reports directly to Musk, were laid off , and employees improved with fewer people. seems to be forced to work on

Marcin Kadluczka, a former monetization engineering manager who reported Twitter's dismissal on February 19, said, 'I believe Twitter can really improve advertising in a couple of months (not necessarily a week).' and hinted that a one-week deadline might not be possible.

Thank you tweeps????
End of 7 years at Twitter! @elonmusk ???? for learnings and energy in last 3 months to improve Twitter & Ads!

I believe Twitter can really improve ads in 2-3 months (no necessarily in a week though) ?????????

Wish I could be actually fired not just deactivated ??????????‍♂️ pic.twitter.com/ygfrIfwZXY

— Marcin (@marcinkadluczka) February 19, 2023

Bruce Falk, Twitter's former business product team head, quoted Musk's tweet saying, 'As a former advertising lead at Twitter, I'm confident this guy doesn't understand what he's talking about. I can say it with it,' he said. Musk snapped at this, saying, ``Sorry, you're a genius. I'm buying something. This is being fixed,' he replies.

My apologies, you must be a genius, which is why Twitter has the worst ad relevance on Earth.

Almost nobody almost buys anything on Twitter, but everyone on Instagram does.

That is being fixed.

— Elon Musk (@elonmusk) February 17, 2023

Also, on February 21 (Tuesday), local time, CEO Mask responded to a tweet calling for the open source of the Twitter algorithm, saying, ``Next week, our algorithm will be open source, so be prepared to be disappointed at first. Please, but it will improve quickly!' It hinted that Twitter's algorithm will soon be open sourced.

Prepare to be disappointed at first when our algorithm is made open source next week, but it will improve rapidly!

— Elon Musk (@elonmusk) February 21, 2023

Technology media TechCrunch pointed out that Mr. Mask has long supported the claim that ``Twitter's recommendation algorithm should be open source,'' and has repeatedly mentioned it since announcing the acquisition of Twitter. Twitter founder Jack Dorsey also said Twitter should have been an open and verifiable protocol.

Additionally, open-sourcing Twitter's algorithm will help it compete with competing open-source communities such as Mastodon, and it will also help mitigate concerns from regulators who are scrutinizing social media's moderation algorithms, TechCrunch said. said.