Satya Nadera, CEO who thinks that ``Microsoft can break Google search with AI,'' explains the reason in an interview
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With the advent of chat AI 'ChatGPT' that allows natural dialogue with humans, Google has declared 'Code Red' and is working on the development of similar AI ' Bard '. On the other hand, Microsoft has partnered with ChatGPT development OpenAI and announced Bing and Edge that integrated ChatGPT's upgraded AI. CEO Satya Nadella answered The Verge's interview about the current situation of Microsoft working on AI development.
Microsoft CEO Satya Nadella explains how Bing with AI is better than Google - The Verge
https://www.theverge.com/23589994/microsoft-ceo-satya-nadella-bing-chatgpt-google-search-ai
The Verge:
Microsoft just announced a new version of Bing powered by OpenAI technology. A few weeks ago, we heard that Microsoft signed a multi-billion dollar, multi-year investment deal in OpenAI. Please tell me what is happening.
Nadella CEO:
Today's announcement is about rethinking the world's largest software category, search, with a new generation of AI. This model, which displays chat AI answers in search results, is not just a search engine, but an 'answer engine.' Similar models have existed in the past, but using a large-scale model like this one greatly improves the fidelity of the answers. It also incorporates the ability to summarize website information.
The Verge:
What's really interesting is that many of those features are powered by OpenAI technology. Sam Altman, CEO of OpenAI, was also on stage at the presentation. You have been working with OpenAI for three years, but have not made an acquisition. Instead, they just made a huge investment. Why partner with an outside technology vendor to develop the world's largest software category?
Nadella CEO:
We must not forget that our cooperation with OpenAI has many facets. Most importantly, we have spent the last four years building the core infrastructure that underpins OpenAI. Microsoft has evolved Azure to build an AI-specific infrastructure that will serve as the foundation for OpenAI and other AI. This allows us to embed large-scale models into our products and make them available to companies as Azure AI. We believe we are well-positioned as partners because we can get both investment and commercial returns in this way.
The Verge:
During the presentation, we talked about what it brings to Bing and what we are doing to make Bing more secure. Please tell us about what Microsoft has been doing for many years, and whether Microsoft's values are reflected in products even when collaborating with external companies.
Nadella CEO:
First, OpenAI takes safety seriously, and we share that value. Our own principle is not to design products to the exclusion of humans, but to train models to follow human feedback. There are many options for product design when considering the safety of AI, but what we must be particularly careful about is the quality and source of 'pre-learned data'.
Second, classify and screen for harmful content and bias. These tasks have been done for many years by building a search engine called Bing, and will not change in the future as we incorporate OpenAI models.
The Verge:
In the traditional search model, when users search for something, they are basically presented with website links. If a user clicks on a link, the website owner can earn advertising revenue, etc. But who accesses The Verge, which publishes articles about game software, when you ask the new Bing, 'What is the recommended game software?' What do you think about this system?
Nadella CEO:
Good question. However, the user will look at the AI's answer and wonder, 'Where did this information come from?' We might dig in and find out, right? The same is true for today's searches.
The Verge:
The reason I ask this question is because it's clear that Google is the dominant player in the search world. If Google stopped sending a lot of traffic from its search engine results pages to publishers, creators and other websites, regulators around the world would go crazy. Bing doesn't have a dominant market share, but we think it can go a step further by presenting AI results in a way that its competitors can't.
Nadella CEO:
Yes, Google has dominated the market, but I rather think that having multiple search engines just makes search share more even and allows sites to get traffic from multiple sources.
The Verge:
If many people produce a lot of AI content, it will fall into a loop in which AI learns AI-made content and creates more content. Are you concerned about the withering of human creations from the ecosystem?
Nadella CEO:
of course. But in my opinion, AI is not just about generating content. I think we have evolved with new tools. As you can see from GitHub Copilot , people didn't stop coding because of AI. Rather, they are embracing AI, reading more code, and accepting more code. Sure, some of the drudgery of knowledge work may go away, but AI will be another way to enjoy knowledge work.
The Verge:
Now is the chance for Bing to steal market share from Google. Edge could take market share from Chrome, and iPhone from Safari. Could it be said that Microsoft, which has prepared a new technology this time and has taken the lead in partnering with OpenAI, has created an opportunity to take market share? Or are you just looking to expand the category and reach new users anyway?
Nadella CEO:
I don't always think of things on a zero-sum basis, but Google certainly makes more money on Windows than Microsoft. My approach is to first create products that are competitive in the market and then actually meet the needs of users. Whether it's a browser or a search engine, if you can increase your share, you have a big opportunity.
The Verge:
There was some feud between Microsoft and Google, but recently they've struck an Android-like alliance on some hardware. Do you think that hitting a new product head-on will change that relationship?
Nadella CEO:
Google is a giant in the search world. First of all, I have the utmost respect for what Google has done. Google is a great company with great talent and I have a lot of respect for CEO Sundar Pichai and his team. I just want innovation. Today is the day we bring more competition to search, and we hope our innovative technology will inspire Google to join us.
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