How to grow a new service to 100,000 monthly visitors without spending time and money on marketing?
In order to increase the number of users of new services and apps, it is necessary to do some sort of marketing to attract people's attention, but some people are worried that they cannot spend that much time on hobbies and side jobs. Should be. For such people, Fernando Pessagno, who launched an online service '
How I grew my startup to 100.000+ visitors per month with no time for marketing | by Fernando Pessagno | Bootcamp
https://bootcamp.uxdesign.cc/i-grew-my-startup-to-100-000-visitors-per-month-with-no-time-for-marketing-254ba456ad4a
Born in Argentina, Pessagno has left his home country and moved to three different countries and worked in three different full-time jobs in the three and a half years since ResumeMaker.Online started. This involved tasks such as adapting to a new culture, finding a place to live, going through various procedures, and getting used to a new organization, so it was difficult to spend that much time on the side project ResumeMaker.Online. thing. There was a period when he could only work on ResumeMaker.Online for 1-2 hours a week, and even if he got used to his life and work, he was limited to 4-6 hours a week. He said he had no choice.
So Pessagno didn't spend a lot of time or money marketing ResumeMaker.Online. Still, ResumeMaker.Online has grown to a service with over 1 million free resume downloads and over 100,000 monthly visitors. Pessagno explains how ResumeMaker.Online grew as follows.
◆ SEO (search engine optimization)
According to Mr. Pessagno, about 65% of ResumeMaker.Online's visitors come from organic searches using search engines, so it can be said that ResumeMaker.Online has succeeded in SEO . The first boost was when ResumeMaker.Online won first place in the ' Product of the day + week ' held by Product Hunt , a product posting site.
Mr. Pessagno was not familiar with the indie hacker scene, so he registered for Product Hunt with zero expectations. An introductory article was also created. Pessagno jumped on the bandwagon, writing case studies for users and giving multiple interviews, but it was hard to get attention outside the limited community of tech, design, and indie hackers. He said he had a hard time.
In the first place, ResumeMaker.Online's intended target was not technically savvy users, but general users who were not familiar with PCs or IT, so Mr. Pessagno wanted to be reported in media that more people could see. However, even if he sent an email with a media kit attached to hundreds of journalists, the reaction was thin and he seems to have wasted precious time.
Therefore, Mr. Pessagno established a policy to appeal to major media based on the assumption that ``Other small and medium-sized media will follow and report if it is published in major media.'' In addition, instead of pushing out the ResumeMaker.Online service, he changed his policy to sell himself as 'a person who left Argentina and is working abroad'. At that time, in Argentina, the economy was stagnant due to the severe blockade of the city due to the pandemic of the new coronavirus infection (COVID-19), and Pessagno said that there was a certain demand for the experiences of people who got a job abroad. said Mr.
As a result, he was interviewed by
Thanks to the massive amount of backlinks generated, ResumeMaker.Online is now ranking high in searches for words like “resume maker” in most countries. However, in December 2020, it seems that the rank in the Google search engine was lowered at once due to Google's update, and the search inflow fell sharply. Pessagno was pessimistic at one point, but when he took two weeks off from his full-time job, he fixed the issues pointed out by Google's website performance optimization tool,
As a result, the performance of ResumeMaker.Online has greatly improved ...
◆ Multilingual support
ResumeMaker.Online supports 6 languages, not only English but also Spanish, German, Portuguese, Swedish, French and Italian. According to Pessagno, up to 10% of users land on non-English pages, even though most of the traffic is in English.
◆ Watermark link
When he first released ResumeMaker.Online, Pessagno thought that monetization would hinder growth, so he offered basic functionality 100% free. Instead, he added a watermark (watermark) at the end of the created resume to ResumeMaker.Online so that people who received the resume could access the site. It took less than 10 minutes to implement the watermark link, but about 2% of the traffic comes from the watermark link, Pessagno said.
◆Share and download
At the time of article creation, ResumeMaker.Online has a paid version that allows you to download a resume without a watermark link, but a free version with a watermark link is still available. However, in order to download the free version, it is a condition to 'share on SNS', and free users are sharing ResumeMaker.Online on SNS before downloading. ResumeMaker.Online seems to have about 25,000 free downloads per month, and although many users are likely to delete posts immediately after sharing, about 10% of the traffic comes via SNS. is.
◆ Share discount link
Paid version users of ResumeMaker.Online can receive a 50% discount on their next download by sending the 'share discount link' to friends and family. Pessagno said that although less than 1% of the traffic comes from this link, 70% of paid users share the link, which is a formidable result.
At the end of the article, Mr. Pessagno said, 'It was important to think realistically about what we could do in a limited amount of time.' We claim that we have been able to grow our services. In the future, the goal is to automate much of the work related to ResumeMaker.Online and make much more money with a few hours of work per week.
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in Note, Posted by log1h_ik