Survey results show that teens spend more time watching TikTok than YouTube
YouTube, the world's largest video platform, is also very popular with young people. However, the latest research data show that teens spend more time watching TikTok than YouTube.
Kids and teens now spend more time watching TikTok than YouTube, new data shows | TechCrunch
Qustodio, a developer of parental control software, is investigating how much time and which apps are used per day for young people aged 4 to 18 who use the company's software. According to Qustodio, this number was conducted for 400,000 households with Qustodio accounts, and the data is not an estimated value but an actual usage situation. Please note that this data includes the usage time of both the app version and the web version.
In this survey, the average usage time of TikTok exceeded YouTube for the first time in June 2020. According to the survey at that time, the average daily usage time of TikTok was 82 minutes, and the average daily usage time of YouTube was 75 minutes. Since then, young people have become more fond of TikTok than YouTube, and by the end of 2021, the average daily usage of TikTok has increased to 91 minutes. On the other hand, the average daily usage time of YouTube at this time has decreased to 56 minutes.
In response to this survey data, foreign media TechCrunch suggests that YouTube, the world's largest video platform, may be losing its understanding of the next generation of web users, specifically Gen Z and Generation Alpha . Pointed out. Generation Z usually refers to the generation born from the mid-1990s to the 2010s, and the alpha generation refers to the generation born from the early to mid-2010s.
Below is a table summarizing the average daily YouTube usage time for teens from 2019 to 2021. The numbers are in minutes.
| YouTube | 2019 | 2020 | 2021 |
|---|---|---|---|
| the whole world | 48 | 64 | 56 |
| America | 63 63 | 71 71 | 61 |
| England | 58 | 59 | 53 |
| Spain | 46 | 54 | 41 41 |
On the other hand, the average daily usage time of TikTok for teens from 2019 to 2021 is as follows.
| TikTok | 2019 | 2020 | 2021 |
|---|---|---|---|
| the whole world | 38 | 75 | 91 |
| America | 44 | 87 | 99 |
| England | 37 37 | 70 | 102 |
| Spain | 31 | 65 65 | 80 |
YouTube has introduced YouTube Shorts as a service for sharing short vertical videos that are very similar to TikTok. Not only YouTube, but also Instagram, Facebook, and Snapchat have imitated vertical short videos like TikTok. YouTube advertises that YouTube Shorts has more than 1.5 billion monthly login users, which is appealing to increase the total play time of regular YouTube channels that post videos of various lengths. .. However, YouTube does not publish other detailed figures.
TechCrunch said, 'YouTube is not just for teens, but for a wider range of generations, and it's also a platform accessible from a wide range of devices such as game consoles and PCs that aren't included in this survey. Despite advertising that the number of users is increasing, Qustodio's data show that young people are becoming more attracted to TikTok. '
According to Google's senior vice president, Prabhakar Raghavan , about 40% of Gen Z's young people use apps like TikTok and Instagram instead of Google search when they need to look up something online. It is also clear that young people are accelerating TikTok in the field of search as well as watching videos.
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