Twitter has partnered with Shopify to sell products directly on their profile
Twitter has announced a new partnership with Shopify, an online store building service. Business owners who own an online store on Shopify will be able to sell products directly on Twitter by linking their Twitter account with their Shopify account.
Twitter x Shopify: Making social commerce easier for merchants
Since 2021, Twitter has started testing the shopping function 'Shop Spotlight' that allows you to set up a 'Twitter shop' that allows you to purchase products directly in the profile column of Twitter, and from March 2022 it will be in beta for some users. Was released, and on March 30, 2022, it became compatible with the Android version of the US app .
Beta version of 'Twitter shop' will be released, up to 50 products can be displayed in the profile column of Twitter --GIGAZINE
What was announced this time is that by linking Shopify and Twitter accounts, the product list of Shopify's online store can be displayed as it is in the Twitter shop. Sellers can sell their products directly on Twitter without having to link to Shopify's online store from the Tweet or profile section.
Store inventory is automatically synced, and when you update your product list or inventory status, the contents of your Shopify catalog will be reflected in your Twitter shop, so you don't have to manually update both Shopify and Twitter. Twitter said it will extend the beta version of Shop Spotlight and the Twitter shop to make it available to all sellers in the United States for free. The provision of functions in Japan is undecided at the time of writing the article.
Shopify Product Director Amir Kabbalah said, 'For Shopify merchants to succeed, it's important to reach potential customers. Twitter is the place where conversations take place, and the connection between conversations and commerce is crucial. With the partnership between Twitter and Shopify and the ability to sell products on Twitter, sellers will be able to seamlessly bring in commerce as it's happening on the platform. ' I did.
Shopify is reportedly preparing to deploy its own NFT trading platform. Therefore, a partnership with Twitter may allow you to buy and sell NFTs on Twitter.
Shopify's NFT plans aren't slowing down for the crypto crash --Protocol
https://www.protocol.com/shopify-nft
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