Brave, which regarded Google's AMP as 'harmful to users', is equipped with an AMP automatic avoidance function

Google provides a framework ' AMP ' that claims to speed up the display of web pages , and until 2021 it was implementing measures to display AMP-adopted web pages at the top of search results . Google continues to focus on AMP, but the ad blocking web browser ' Brave ' states that AMP has problems in 'privacy', 'security' and 'performance', and automatically avoids the AMP page and the original page. Announced the function ' De-AMP ' to display.

De-AMP: Cutting Out Google and Enhancing Privacy | Brave Browser
https://brave.com/privacy-updates/18-de-amp/

AMP is a web page display acceleration framework announced by Google in 2015, and it was said that pages compatible with AMP could accelerate page loading. However, AMP has problems such as 'When you open the AMP adoption page, Google's URL is displayed in the address bar of the browser and it is misunderstood as a phishing scam' 'The layout of the page is different from the original page' It exists, and website administrators have complained, such as reports of cases where the conversion rate decreased by 70% when Google made it compatible with AMP .

While the above issues primarily affect website administrators, Brave claims that AMP also has a negative impact on website visitors, citing the following four major issues: ..

・ Privacy is neglected
Pages that use AMP send more information to Google than regular pages. For this reason, Google collects a wider range of information than usual, such as the pages displayed by the user and the operation details.

・ Increased security risk
Users who visit the AMP recruitment page believe that the web page is under the control of the website administrator. However, in reality, the AMP recruitment page is under the control of Google and the information is collected by Google as described above. This kind of misleading mechanism for web page administrators confuses users.

・ Exclusive by Google
Google has pressured website administrators to adopt AMP by displaying the AMP adoption page at the top of search results. As a result, many websites support AMP. With the support of AMP on many websites, Google will be able to request 'introduction of a mechanism that benefits Google's advertising system', which will strengthen Google's monopoly on the web.

・ Low performance
Google is appealing that it can speed up the display of web pages by supporting AMP. However, Google employees admit that 'AMP only improves median performance and is slower to load than the speed optimization method used by customers.'

Regarding AMP, which had many problems, Brave said, 'AMP is harmful to users and the entire web,' and announced that it has developed a function 'De-AMP' that automatically avoids AMP compatible pages and displays the original page. bottom. At the time of writing the article, 'De-AMP' is available in the Beta and Nightly versions of Brave, and it is said that it will be enabled by default in the official version of Brave from version 1.38. In addition, 'De-AMP' will be installed first in the desktop version and Android version of Brave, and will be installed in the iOS version after that.

In addition, on May 19, 2020, Google quantified the factors related to the experience of the user who opens the web page, such as AMP preferential treatment, web page loading speed, responsiveness, visual stability, etc. Core Web Vitals (CWV) ) Will be used. ' However, Brave said, 'Google continues to control how CWV scores are determined and the criteria used for prioritization.' 'It seems that using AMP guarantees a good CWV score,' Google said. He points out that the preferential treatment will continue as of 2022.