It turns out that Twitter will discontinue support for the format `` AMP'' that accelerates websites developed by Google
We've found that Twitter has
Twitter rolls back AMP support, no longer sends users to AMP pages
https://searchengineland.com/twitter-rolls-back-amp-support-no-longer-sends-users-to-amp-pages-376168
Twitter for Android, iOS no longer opens AMP articles --9to5Google
https://9to5google.com/2021/11/18/twitter-amp/
AMP is an open source HTML framework developed by Google and Twitter that is designed to display mobile websites at high speed. Since announcing AMP in 2015, Google has demanded that the top stories and carousel features of Google Search for mobile use the AMP format, and has added a one-second delay to the loading time of non-AMP ads. We have been focusing on promoting AMP.
However, it has been pointed out that users and developers are leaving AMP because it is not so fast in reality and the content of AMP pages is scarce compared to the original site. In response to this, Google announced a policy to discontinue the preferential treatment of AMP in May 2021.
Google's 'AMP Preferential' is about to end-GIGAZINE
by Cesar Solorzano
Search Engine Land, which handles news related to SEO measures, updated the page of Twitter's developer site that explains how to install AMP on November 18, 'Currently, support for this function has ended, It will be completely abolished in the fourth quarter of 2021. '
Until now, Twitter apps on Android and iOS redirected to the AMP version of the linked external site if it was available. However, with the abolition of AMP support this time, the regular version page will be opened in the future.
According to Search Engine Land, the number of inflows from Twitter to the AMP version of Search Engine Land's site began to decrease in August, and traffic was completely cut off in November. In addition, 9to5Google, an IT news site, also said, 'Twitter will be completely abolished in the fourth quarter of 2021, but it seems that it has already been almost abolished. In Android and iOS apps, the entire web page is in the normal format. It will be loaded. '
As mentioned above, AMP had a problem that it was a heavy burden on developers, so 9to5Google said about this change, 'This move is a nice change for enthusiastic Twitter supporters, because iOS app developers are happy. AMP was so unpopular that it created an extension to eliminate links to AMP and redirect to the full site, and most AMP content didn't have the same functionality as the full site version. '
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