New standard "AMP" that can display mobile pages without waiting time Superior comfortable mobile network experience

"High-speed access to the site" is indispensable in order to improve the Internet experience on mobile terminals. In order to realize a high-speed mobile net experience, a project team advanced by Google, Twitter, etc. caches in advance the contents of the contents, so that a framework which can display the page at high speed without time lag from the mobile terminal "Accelerated Mobile Pages (AMP)"And opened it as an open source. By configuring the site according to AMP specifications, it is possible to greatly improve the mobile experience of site viewers.

Accelerated Mobile Pages Project
https://www.ampproject.org/

Official Google Blog: Introducing the Accelerated Mobile Pages Project, for a faster, open mobile web
https://googleblog.blogspot.jp/2015/10/introducing-accelerated-mobile-pages.html

You can see how the AMP compliant pages are handled in Google search and what kind of instantaneous access will be possible with the animation below.

When you search for "mars" in Google search, articles with thumbnail images are arranged in a tiled manner in "Top stories" directly under the text box.


This tile part moves left and right by swipe operation, so you can select pages you care about.


When you tap an article thumbnail, the article page instantly appears from the bottom of the screen.


As usual, you can browse by scrolling the article vertically.


Furthermore, when you swipe this page itself to the left ... ....


The following article will be displayed without a time lag. This is because the articles displayed side by side in a tile pattern are arranged horizontally as the whole page, and the display can be switched by swipe operation.


The page swipe operation is extremely smooth.


It is possible to display without waiting time at all. Compared with accessing individual pages one by one, the stress of getting irritated at that time is the difference between the clouds.


You can return to the previous search screen by tapping the "return" button from the article page screen. Of course, tiled articles can be scrolled left and right.


Demo link that displays search results at super high speed using AMP"Overseas SEO information blog" is released in blog entry.Using a mobile device"Mars"Fashion"OceanBy tapping each link, you can check the behavior of AMP compatible page when searching each phrase.

AMP is a mechanism that Google and Twitter can display pages without waiting time via caches saved as AMP compliant pages and caches created by other users. In addition to Google and Twitter, Japanese newspaper sites such as Asahi Shimbun, Mainichi Shimbun and Sankei Digital also express correspondence as well as BBC and THE WALLSTREET JOURNAL as an AMP compatible site that distributes articles.


Since Google's mobile search and Twitter have already been compatible with AMP, site creatorAMP repository published on GitHubBy constructing an AMP HTML compatible page using, it becomes possible to display the page without time lag. Also,WordPress has expressed AMP supportSo, if you are running the site on the WordPress platform, installing the AMP compatible plugin will make it possible to build a mobile-friendly site compatible with AMP.

In order to provide a high-speed mobile experience, Apple introduced a function to turn off advertisement display on iOS 9,Instant Articles"Introducing a stress-free article distribution service close to AMP, and active movements have been seen. Since Apple and Facebook correspondence are so-called "enclosing strategies" that function only within the Apple service and the Facebook service, respectively, it is clear that it is an unnoticable move for Google, which makes ad distribution a big income stream .

Next Safari for iPhone and iPad has "ad blocking function" - GIGAZINE


Google is trying to realize a high-speed mobile experience in a different way from Apple and Facebook through AMP of open source technology, but even if aside which method is supported and popularized by users, It will be no doubt that each company will compete with each other and raise technology to make the net experience on mobile terminals more comfortable.

· Additional notes 12 February 4, 2016
Google introduced the introduction guide of Accelerated Mobile Pages (AMP), an open source project that dramatically improves the speed of mobile web display.

Official blog for Google Webmasters: About the Accelerated Mobile Pages Project - Implementation Guide Japanese version released today
http://googlewebmastercentral-ja.blogspot.jp/2016/01/accelerated-mobile-pages.html


The technical document PDF "Publication guide for publishers" that describes concrete procedures etc. has also been published and can be read from the following.

Publisher's AMP Deployment Guide - Google Drive
(PDF file)https://drive.google.com/file/d/0BxvWUiBQ8jznVGJ1UDlwblUxOHc/view

We also announced that Google Analytics also supports AMP.

Announcing GA Support for Accelerated Mobile Pages (AMP) Analytics - Analytics Blog
http://analytics.blogspot.jp/2016/01/announcing-ga-support-for-accelerated.html