Burger King sued for 'Wapper is 35% smaller than ad'

by Site Marca

Wapper , which means 'extraordinarily large,' is the main menu that can be said to be the signboard of Burger King. It turned out that a class action lawsuit was filed for Burger King's hamburgers such as Wapper, saying that 'the real thing is smaller than the advertisement'.

Burger King sued by customers who claim Whopper is smaller than advertised --CBS News
https://www.cbsnews.com/news/burger-king-sued-whopper-false-advertising/

Lawsuit alleges Burger King sandwich sizes in ads mislead customers | Fox Business
https://www.foxbusiness.com/lifestyle/lawsuit-burger-king-sandwich-sizes-ads-mislead-customers

Burger King Sued In US Over Size Of Its Whopper, Other Products
https://www.ndtv.com/world-news/burger-king-sued-in-us-over-size-of-its-whopper-other-products-2863261

In a lawsuit filed in the Federal District Court for the Southern District of Florida on March 28, 2022, four consumers who sued Burger King said, 'Burger King's ads make hamburgers look bigger than they really are.' He insisted and sought monetary compensation for everyone who was fooled by the advertisement. The complaint does not specify the specific amount of compensation.

In the complaint, the plaintiffs said, 'Burger King advertises its burgers as larger burgers than its competitors, and with oversized meat patties and ingredients that stick out of the buns, it's about 35% larger and doubles in size. It looks like it contains more meat than that. ' Plaintiffs also point out that the recent inflation has caused prices for meat and other foodstuffs to skyrocket, making this a major problem, especially for low-income consumers.

The 26-page complaint alleges that not only Wapper but also menus such as Impossible Burger , Big King, and Bacon Double Cheeseburger are hype, and the plaintiffs sell 'exaggerated menus' to Burger King. Asked to stop or fix the ad.

The following tweet was quoted by the plaintiff as an example of Burger King's advertising confusing consumers. Twitter user Colin J. McMahon posted an ad for a menu called 'Spicy Whopper Melt' alongside a real photo, 'Is this a joke? Burger King.'

Am I a joke to you, @BurgerKing ? Pic.twitter.com/rQpqLeH5EP

— Colin J. McMahon (@cj_mcmahon) March 15, 2022

A Burger King spokeswoman responded to media inquiries regarding this matter by saying, 'We will not comment on disputed or potential proceedings.'