Jan 26, 2022 11:20:00

YouTube plans to expand the ecosystem to allow creators to handle cryptocurrencies and NFTs

On January 25, 2022, YouTube

CEO Susan Wojcicky posted the latest information on the official blog. In this, along with information such as 'The total number of YouTube short views exceeds 5 trillion times', it became clear that creators are working to utilize new technologies such as NFT (Non-Fungible Token). ..

Letter from Susan: Our 2022 Priorities
https://blog.youtube/inside-youtube/letter-susan-our-2022-priorities/

Our 2022 Priorities --YouTube


According to Mr. Washicky, YouTube has grown rapidly due to changes in the environment due to the pandemic, and the number of channels that earn more than $ 10,000 a year has increased by 40% from the previous year. Memberships and products provided by creators were purchased more than 110 million times in 2021 alone, and the total number of views of 'YouTube Short', which allows you to watch short videos, has exceeded 5 trillion times.

It was also emphasized that the YouTube ecosystem will create more than 800,000 new jobs by the end of 2020 and the market will grow significantly. A study by think tank Oxford Economics found that Japan alone created 75,970 jobs and contributed 239 billion yen to GDP.

There are 10 types of revenue sources for creators such as ' Super Chat ' at the time of writing the article, but it was suggested that in addition to these, new methods such as cryptocurrency and NFT may be introduced in the future. 'We are constantly focusing on expanding the YouTube ecosystem, helping creators and fans take advantage of new technologies such as NFTs while continuing to enhance what they can experience on YouTube,' said Washicky. It is written.

In addition, it has been announced that the game field, which was played more than 800 billion times in the first half of 2021, the shopping function linked with the EC site, and sustainability will be strengthened.