YouTube podcasts reach 1 billion monthly users



This article, originally posted in Japanese on 10:42 Feb 27, 2025, may contains some machine-translated parts.
If you would like to suggest a corrected translation, please click here.

On February 26, 2025, Google announced that the monthly listenership of podcast content had surpassed 1 billion people worldwide.

Celebrating 1 billion monthly podcast users on YouTube - YouTube Blog

https://blog.youtube/news-and-events/1-billion-monthly-podcast-users/



YouTube Podcast Users Top 1 Billion Monthly Viewers in 2025

https://variety.com/2025/digital/news/youtube-2025-monthly-podcast-listeners-viewers-1236319232/

According to Google, the number of monthly listeners of podcast content worldwide exceeded 1 billion in February 2025. It was also reported that more than 400 million hours of podcast content were played each month in 2024.

'This milestone demonstrates the important role YouTube plays in helping creators and viewers get into podcasting, and how our investments in improving the podcast experience on YouTube are paying off. Video podcasts are not just a trend, they're a way to connect with viewers on YouTube, where there are so many users,' YouTube said.

According to the overseas media Variety, the number of podcast viewers on YouTube has further increased since the Google Podcasts service ended on April 2, 2024. In a survey conducted in October 2024, when asked 'Which platform do you listen to podcasts on?', about 31% of users answered YouTube, while Spotify and Apple Podcasts were 27% and 15%, respectively, revealing that many users chose YouTube to listen to podcasts.



In addition, Spotify will have

675 million active users as of the end of 2024, far surpassing YouTube's podcast audience. Apple does not release data on Apple Podcasts.

In February 2025, YouTube CEO Neal Mohan reported, 'We've been investing in the podcast experience on YouTube for a long time. In recent years, many creators have realized that video podcasts are more convenient for them. In 2025, YouTube will not only support podcasters, but also roll out more tools to improve monetization for creators and make podcasts more discoverable.'

In fact, technology commentator and video blogger Marcus Brownlee runs the podcast channel ' WVFRM Podcast .' Brownlee told Variety, 'You can't beat the discoverability of content on YouTube, so it was only natural to distribute video podcasts on YouTube.' 'A podcast takes about two hours to edit, whereas a typical video piece takes about 20 hours to post.'

in Web Service, Posted by log1r_ut