Twitter launches new monetization tool 'Super Follow', allowing subscriber-only tweets to be sent by subscription method



In recent years, Twitter has been focusing on developing monetization tools for creators such as

'ticket system space ' and ' Tip Jar ' for throwing money, and in February 2021 'Super Follow ' that can send limited tweets by subscription method. Was announced. After that, Super Follow, which was launched on a trial basis on June 22, will finally be offered to many users.



Introducing $ uper Follows
https://blog.twitter.com/en_us/topics/product/2021/introducing-super-follows

Twitter's Super Follows feature launches with three subscription tiers --9to5Mac
https://9to5mac.com/2021/09/01/twitter-launches-super-follows-feature/

Twitter product manager Esther Crawford wrote in an official blog on September 1st: 'Today we are a new way for people to share subscriber-only content on Twitter and earn monthly revenue. I'm excited to introduce 'Super Follow'. ' When creators start Super Follow, they will be able to post tweets exclusively for Super Followers, and only fans with paid subscriptions will be able to see the limited tweets. This will bring enthusiastic followers and creators closer together, enabling lively interactions, Crawford said.

Creators who use Super Follow can choose whether to send tweets to 'Everyone' or 'Super Followers'. If you select a super follower ...



The tweet can only be seen by super followers who have a paid subscription. Only super followers can reply to tweets, so you can interact with them, such as 'talk to the enthusiastic fans who sent you replies' and 'give personal lectures.' In addition, whether or not the user who replied to the creator's tweet is a super follower can be identified by the badge displayed under the name, and it seems that the super follower can be identified by the reply to the tweet that is open to the public.



Creators who can use Super Follow are diverse, including journalists, musicians, content curators, writers, gamers, fortune-tellers, comedians, and sports commentators. At the time of writing, SuperFollow is available only to 'creators who have more than 10,000 followers, are 18 years of age or older, have posted more than 25 tweets within the last 30 days, and live in the United States.' It is said that it has been done. First, it will be available to a small number of creators who have applied in advance, and other creators can wait by tapping 'Monetization' in the sidebar of the home screen and selecting 'Super Follows'. It will be added to the list.

If you want to super follow your favorite creator, tap the 'Super Follow' button displayed on your account profile screen and approve the in-app purchase. It seems that the monthly fee of Super Follow can be selected from $ 2.99 (about 330 yen), $ 4.99 (about 550 yen), $ 9.99 (about 1100 yen), and it is possible to set the price according to the user group and needs. It has become.



At the time of article creation, only 'iOS users living in the United States or Canada' can super follow specific creators, and it is possible to send and view tweets for super followers only with the iOS app. Twitter plans to roll out a super follow feature to iOS users around the world in the coming weeks, with Android and browser versions coming soon.

・ Added on September 03, 2021
Twitter official has published an introductory article about Super Follow in Japanese.

Introduction of 'Super Follow'
https://blog.twitter.com/ja_jp/topics/product/2021/introducing-super-follows

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