Feb 02, 2021 11:54:00

Google and Ford announce business alliance, Android is expected to be installed in Ford cars after 2023

Ford, a major car maker , has entered into a six-year business alliance with Google and announced that Android will be installed in the millions of cars that Ford will produce after 2023.

Here's Why We're Co-Creating Our Future with Google | by Ford Motor Company | Feb, 2021 | Medium
https://medium.com/@ford/heres-why-we-re-co-creating-our-future-with-google-d6bd49bf497b

Ford and Google sign six-year deal for Android, in-car apps, cloud
https://www.cnbc.com/2021/02/01/ford-and-google-sign-six-year-deal-for-android-in-car-apps-cloud.html

With the business alliance announced this time, it is expected that the cars that Ford will produce from 2023 will be equipped with systems developed by Google such as 'Android', 'Google Assistant ' and 'Google Maps'. It is also expected to support wireless firmware updates like Tesla does.

Tesla Model 3, which was pointed out to have insufficient braking performance, succeeded in improving performance by updating the farm and receiving 'recommendations' --GIGAZINE

'Many car makers, including Ford, spend a lot of money on system development, but consumers are accustomed to using Google-developed

Android Auto and Apple-developed CarPlay ,' said CNBC, an American news company. I prefer to use a system that provides the same interface as a smartphone, 'he said, pointing out that automakers are wasting money on system development.

Ford CEO Jim Farley told CNBC, 'Ford spends hundreds of millions of dollars each year developing navigation systems and in-vehicle entertainment experiences, but Ford-developed systems are commonplace. It was a system that was inferior to a typical smartphone. This business alliance with Google is worth hundreds of millions of dollars. '

In 2019, car maker General Motors has signed a deal to integrate Google's voice assistant into the car. However, the business alliance between Ford and Google is a step further. Employees from both Ford and Google will join a group called 'Team Upshift' to improve Ford's operational efficiency and respond faster to its customers.

Google Search revenues were down 10% in the second quarter of 2020, demanding growth in businesses other than search services. CNBC points out that this business alliance with Ford will be a great stepping stone to expanding Google's cloud computing business.

'We considered several companies, but eventually decided to partner with Google. We like Google's cloud services,' Farley said.