Twitch launches trial operation of 'multiplayer ads' that show viewers the same ads at the same time
Twitch, a game-specific live streaming distribution platform, has started trial operation of ' multiplayer advertisement ' that can display the same advertisement to viewers at the same timing.
Multiplayer Ads
Twitch is testing'Multiplayer Ads' and they might actually be a good thing | PC Gamer
https://www.pcgamer.com/twitch-is-testing-multiplayer-ads-and-they-might-actually-be-a-good-thing/
Twitch is testing'multiplayer ads' that creators can use to make money --The Verge
https://www.theverge.com/2020/11/16/21570243/twitch-multiplayer-ads-cpm-bits-streamer
The feature of multiplayer advertisement is that you can show the same advertisement at the same timing to the viewers of the distribution. If the distributor manually chooses to display the multiplayer ad, the same ad will be displayed for the same amount of time to all viewers except for some regions and languages.
In addition, after the end of the multiplayer advertisement, a vote will be held to give the distributor ' Bits ', a virtual currency for throwing money. The actual voting screen is below.
Bits will be given to the distributor according to the voting result. Bits are usually sent to the distributor at the expense of the viewer, but Twitch strongly recommends voting because the bits given by this vote will be borne by Twitch, not the viewer.
At the announcement stage, multiplayer ads will be in the closed beta stage, which is implemented only on some channels, and will be expanded through future updates. A Twitch spokeswoman commented, 'As a true Twitch spirit, we want creators and fans to experience everything together and support their favorite creators.' We encouraged you to help improve the user experience by posting your opinion on the ads displayed on Twitch from the forums below and by voting for your opinion.
Ads: Top (226 Ideas) – Twitch UserVoice
https://twitch.uservoice.com/forums/310237-ads
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in Web Service, Game, Posted by darkhorse_log