Nov 13, 2020 10:16:00

Nintendo Switch will be 'the best-selling game console' for about two years

It has been revealed that the '

Nintendo Switch ' released in March 2017 has become the 'best-selling game console' in the United States for 23 consecutive months.

The Nintendo Switch has been the US's bestselling console for 23 straight months --The Verge
https://www.theverge.com/2020/11/12/21562530/nintendo-switch-lite-sales-october-2020

According to market research firm NPD Group , sales of Nintendo Swtich and Nintendo Swtich Lite in the United States in October 2020 increased 136% year-on-year to 735,926 units, a record high. It seems that it will be the number of units sold. As a result, cumulative sales of Nintendo Swtich in the United States will reach 22.5 million units.

According to the information posted on Nintendo's official website, the cumulative worldwide sales of Nintendo Swtich as of the end of September 2020 was 68.3 million units. 'We are excited about the growth in Nintendo Switch sales,' said Nick Chavez, senior vice president of marketing at Nintendo America, about the strong performance of Nintendo Switch.

In addition, Mr. Chavez cites 'securing abundant inventory' as one of the reasons why the sales volume of Nintendo Switch reached a record high in October 2020. In 2020, the pandemic of the new coronavirus

increased demand for game consoles, but at the same time, the Nintendo Switch was temporarily suspended from shipping . After such a situation, Nintendo has been struggling to secure inventory of Nintendo Switch so that it can supply in line with demand.

Another reason is that the ' Nintendo Switch Atsumare Animal Crossing Body Set ', which was released in March 2020 and is based on the theme of ' Atsumare Animal Crossing ', has returned to the market. According to Mr. Chavez, the popular Nintendo Switch Atsumare Animal Crossing main unit set was resold on October 4, 2020, which seems to have helped increase the sales volume of Nintendo Switch. 'From the holiday season to 2021, we plan to continue to supply a sufficient number of Nintendo Switch Atsumare Animal Crossing body sets to the market,' said Chavez.

Nintendo says that most of the sales growth will be due to 'continuous demand from women and families,' as in 2019. 'Most of our growth this year has been driven by women and children playing Nintendo Switch, teenagers and their parents,' said Chavez.

Meanwhile, in the second week of November 2020, two next-generation game consoles, the PlayStation 5 and the Xbox Series X , were launched. In the future, there is a good chance that demand for newer game consoles will shift into the holiday season, so it is possible that the Nintendo Switch's winning streak will stop in November 2020.

However, Nintendo will release 'Mario Kart Live Home Circuit' in October 2020, and will release ' Hyrule Warriors Apocalypse ' on November 20th. It's quite possible that these featured titles will boost Nintendo Switch sales during the holiday season.

'Mario Kart Live Home Circuit' haste photo review that allows you to skip that Mario Kart in a real way --GIGAZINE

'It's always exciting when new consoles enter the gaming market. It's great to see the PS5 and Xbox Series X on the market, but the Nintendo Switch is fundamentally these games,' said Chavez. It's a different position than the opportunity, and I think we're making a really unique proposal for our customers, 'he said, arguing that he was well differentiated from his rivals.