Of GAFA, only Apple decreased profits, Google, Amazon, Facebook increased sales and profits, where was the difference?

At first glance, the new coronavirus infection (COVID-19) will have a major impact on the economy and society in 2020, and antitrust investigations on Google, Amazon, Facebook, and Apple have begun in the United States. The profits of the four companies also seem to be hit. However, with the announcement of the financial results for the quarter from July to September 2020, it is clear that sales and profits of Google, Amazon and Facebook increased significantly, and that only Apple decreased.

Big tech firms add $ 163bn to market values despite Covid and legal scrutiny | Google | The Guardian
https://www.theguardian.com/technology/2020/oct/29/google-facebook-apple-amazon-third-quarter-earnings

Due to the influence of COVID-19, many people spend more time at home, and the demand for e-commerce increases accordingly. Amazon has greatly benefited from this, and despite the fact that Prime Day scheduled for July was changed to October and is not included in sales, net income was about 670 billion yen, 3 year-on-year. It was reported that it had doubled.

Amazon announces third quarter 2020 financial results such as 'net income triples year-on-year without the influence of Prime Day' --GIGAZINE

In addition, Google also recorded net income of about 1.23 trillion yen, up 59% year-on-year. Advertising-related sales are about 2.753 trillion yen for Google search and about 530 billion yen for YouTube, for a total of 3.28 trillion yen.

Google's advertising revenue is 3,280 billion yen, YouTube alone is more than 500 billion yen, it is clear in the third quarter 2020 financial results-GIGAZINE

In addition to investigating antitrust violations, Facebook also had a boycott campaign in which advertisers stopped advertising, but net income increased 29% year-on-year to about 820 billion yen. However, it is also expected that Facebook 's revenue will decline in the future due to the revision of the privacy policy of iOS 14 and the elimination of the tailwind of advertising demand by COVID-19.

Facebook's profits increased significantly despite the boycott of advertising, but there is also a view that good results will not last long and there will be a big reaction --GIGAZINE

Apple was the only GAFA4 company to record a decline in profits. Apple has delayed the announcement of the iPhone 12, which was originally scheduled to be announced in September, until October due to the impact of COVID-19 on the supply chain. As a result, iPhone 12 will not be included in sales for the quarter, and overall iPhone sales will decrease by 21% year-on-year. However, sales of devices other than the iPhone increased by 46% for the iPad and 28% for the Mac. Sales of the new iPhone will be reflected in the results for the first quarter of 2021.

Apple announces Q4 2020 results, the impact of the delayed iPhone 12 is noticeable-GIGAZINE